tag:blogger.com,1999:blog-4726844761468242273.post449180341517584785..comments2023-10-07T05:29:20.923-07:00Comments on McClatchy Watch: Kansas City Star business reporter staff goes from 15 business reporters to 6Unknownnoreply@blogger.comBlogger20125tag:blogger.com,1999:blog-4726844761468242273.post-78020644687539651822009-10-29T09:41:38.052-07:002009-10-29T09:41:38.052-07:00The Nielsen-measured size of the market is relevan...The Nielsen-measured size of the market is relevant because newspapers measure their market penetration using circulation as a percentage of the overall market. So if Sac market is larger overall than KC, then the Bee's circ should be higher as well. Of course, more precise marketing strategies may take precedence and alter that formula. Papers want a higher percentage of affluent readers and don't really pursue low-income readers...so maybe Sac does better that way...at least that's how it used to be...I think now any paper would be happy to take any reader, regardless of age or income.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-16169942402027431872009-10-28T12:25:00.902-07:002009-10-28T12:25:00.902-07:00The entire McClatchy operation could easily be run...The entire McClatchy operation could easily be run by 2 people and a secretary in the basement of the nearest homeless shelter. <br /><br />And soon will be!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-23700856456993517732009-10-28T12:01:10.960-07:002009-10-28T12:01:10.960-07:0011:08 AM The entire McClatchy operation could easi...11:08 AM The entire McClatchy operation could easily be run by 2 people and a secretary in the basement of the nearest homeless shelter. (Remember Knight Ridder?)<br /><br />Maybe from an "image" stand point the Sac Bee has some importance, but when it comes to staying in business the Sac Bee is a drain on the whole. There are three or four papers that are more crucial to the chain in every sense of the term.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-48549770492813813042009-10-28T11:08:22.405-07:002009-10-28T11:08:22.405-07:00Sacramento Bee is McClatchy's flagship newspap...Sacramento Bee is McClatchy's flagship newspaper, hence it's the most important paper in the chain when it comes to just about everything, including all-important image. Corporate headquarters are in the Sac Bee building. The hit this paper took in circulation hurts worse than any other paper in the chain.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-91239102159365536212009-10-28T11:03:42.659-07:002009-10-28T11:03:42.659-07:00In terms of media market ranking, which is done by...In terms of media market ranking, which is done by Nielsen and is the most important revenue-based number in media, Sacramento is way ahead of Kansas City.<br />===============<br /><br /><br />We're talking about the size of the newspaper, hence, Sac Bee, KC Star. Nielsen rankings have absolutely nothing to do with the circulation of the newspapers.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-37702105802405703192009-10-28T10:11:40.121-07:002009-10-28T10:11:40.121-07:00Not sure this is still true, but it was really imp...Not sure this is still true, but it was really important to be in the top 20 media markets in the US because national advertisers only made big buys in the Top 20. Sac had been as high as No. 18 at one time.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-58897941960873065382009-10-28T10:08:46.193-07:002009-10-28T10:08:46.193-07:00In terms of media market ranking, which is done by...In terms of media market ranking, which is done by Nielsen and is the most important revenue-based number in media, Sacramento is way ahead of Kansas City.<br /> Sac is the No. 20 media market in the US, while KC is No. 32. Miami is McClatchy's largest media market at No. 17. Charlotte is No. 24 and also ahead of KC.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-35065780315789119252009-10-28T08:18:15.569-07:002009-10-28T08:18:15.569-07:007:45 AM
In terms of area Kansas City is larger th...7:45 AM<br /><br />In terms of area Kansas City is larger than NY City spread out well over 300 sq miles. <br /><br />Your impression is rightfully derived, with the help of the KC Star, from turning the city operations and school district over to the lowest common denominator. <br /><br />The fact is, Kansas City Missouri is a dying city in the same manner as Chicago, Detroit and many other enclaves of affirmative action and activist control. <br /><br />It's saving grace are the outlying areas and one of the most affluent and prosperous escapes for refugees protected by the border of Kansas and Missouri where the midtown crowd has little influence or ability to wreck havoc. <br /><br />The surrounding cities in the KC Metro area are the mirror image of Kansas City midtown, however on the Missouri side prosperity is limited as Kansas City MO annexes any sprout of success in order to make up for it's fleeing population. <br /><br />More people actually drive from Kansas City to work now days than drive to it as the outlying area comprises approximately 1.5 million of the areas 2 million people.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-66371196889352298602009-10-28T07:45:16.335-07:002009-10-28T07:45:16.335-07:00Had no idea KC had that much circ. Always think of...Had no idea KC had that much circ. Always think of KC as a rotting, midwestern city with high crime and unemployement. Guess it's not as depressed an are.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-47252568895479294972009-10-28T07:26:26.666-07:002009-10-28T07:26:26.666-07:00Hurt in Sactown? More like hurt in KC. They droppe...Hurt in Sactown? More like hurt in KC. They dropped in size from 25th to 29 or 30, passed up by papers that were losing circulation.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-61963542743281306592009-10-28T07:09:21.174-07:002009-10-28T07:09:21.174-07:00Wow. KC now has basically the same circ as Sac Bee...Wow. KC now has basically the same circ as Sac Bee. That's gotta hurt in Sactown.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-2764345487579974532009-10-27T23:20:12.638-07:002009-10-27T23:20:12.638-07:00We refer furloughs to FU's.We refer furloughs to FU's.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-61422019274010486492009-10-27T23:03:27.914-07:002009-10-27T23:03:27.914-07:00I have been told that if you visit The Star's ...I have been told that if you visit The Star's website 3 times in one week you are considered to be a "subscriber". I don't know if it's true, but they do boast a bunch about their online presence.John Altevogthttps://www.blogger.com/profile/15537336489001296295noreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-38796326719871296592009-10-27T21:23:42.393-07:002009-10-27T21:23:42.393-07:00Shhhhhsh! We are exploiting bourgeoisie advertiser...Shhhhhsh! We are exploiting bourgeoisie advertisers, not the Proletariat!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-18930658242318646522009-10-27T20:22:56.463-07:002009-10-27T20:22:56.463-07:00What, The Star lying about something? What a libe...What, The Star lying about something? What a liberal organization exploiting the working class? Who do they think they are, ACORN.John Altevogthttps://www.blogger.com/profile/15537336489001296295noreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-32138413612683672192009-10-27T20:07:58.265-07:002009-10-27T20:07:58.265-07:00The KC Star's ABC circulation is 216,226 down ...The KC Star's ABC circulation is 216,226 down from 239,000+. <br /><br />The Star now claims that they do not recognize anything other than year end audits, all while FALSELY claiming a daily circulation of 259,258 as their current circulation which is higher than their 2006 numbers. <br /><br />http://www.mcclatchy.com/146/story/356.htmlAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-13581008968290246492009-10-27T19:17:10.301-07:002009-10-27T19:17:10.301-07:00And Walmart is making a profit by providing a prod...And Walmart is making a profit by providing a product that people are willing to pay for.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-21693994494955774592009-10-27T18:14:59.904-07:002009-10-27T18:14:59.904-07:00I agree. But at least at Walmart they know who the...I agree. But at least at Walmart they know who the customer is and greet them accordingly.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-47999108676855376772009-10-27T18:07:03.071-07:002009-10-27T18:07:03.071-07:00Welcome to the new business department staffing. O...Welcome to the new business department staffing. One boss - four to six reporters who are expected to put in double duty, along with working news weekend shifts, etc. Being a reporter today is like working for Walmart.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4726844761468242273.post-44071890022224889982009-10-27T18:06:50.153-07:002009-10-27T18:06:50.153-07:00If they really know anything about business they s...If they really know anything about business they should share that knowledge with their publisher. He could use it.Anonymousnoreply@blogger.com