Wednesday, December 10, 2008

News & Observer's modest gimmick: N&O enticing subscribers with promise of $150 in coupons inside Sunday newspaper

Last week I noted the Kansas City Star is luring customers with a sweepstakes promotion of weekly prizes worth "up to $1,000" and a chance at a $25,000 grand prize next April.

At the News & Observer, the prmotions people are much more modest.

Looking at the N&O web site, I noticed at the bottom of each story is this enticing offer: Get $150+ in coupons in every Sunday N&O. Click here for convenient home delivery.

Click the link, and you are prompted to enter your personal information to subscribe for home delivery.

Is it a gimmick? Sure. But it's a modest gimmick.
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2 comments:

Anonymous said...

That's not really new. The Kansas City Star also puts a little note in their rack machines saying how much you in discounts you can save.

3:24 AM
Anonymous said...

For every customer that the KC Star may have gain with their gimmick Jason Whilock just lost 5 for them. Everyone I talk to want him fired immediately.

4:30 AM

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