Wednesday, July 22, 2009

Daily circulation falls 12.4%, Sunday circulation falls 8.5%

Here are the circulation numbers inside the Form 8-K McClatchy filed with the SEC yesterday:

Average Paid Circulation:

Daily 2009, second quarter: 2.29 million
Daily 2008, second quarter: 2.62 million (-12.4%)

Sunday 2009, second quarter: 2.95 million
Sunday 2008, second quarter: 3.23 million (-8.5%)

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24 comments:

Anonymous said...

Now wait just a minute here. Didn't they just say that they were growing wildly, had more readers than ever, and report their earnings as, "growth?"

How can this be. I want a recount! It must be a typo!

Anonymous said...

Wow, those are some nasty numbers. Revenue was even in the minus online! How can this company operate in modern media when their online revenue is in the tank? Can somebody with vision step up and make this a digital age company with plus revenue? It better happen soon. The digital age moves a lot faster than these inept McClatchy "visionaries."

Anonymous said...

The print side actually took a 34 percent dumpola. Never saw so many minus characters since third-grade math.

Anonymous said...

Those numbers don't tell the whole story. If you are going to post such biased numbers, please remind the miserable people on here that part of the decrease is related to not counting the freebies hotels, convention centers, etc... receive.

Silly miserable people. You just can't accept that maybe we're better off without you.

Anonymous said...

To 7:49: They now count "readers" as a combination of print and online traffic. Therefore, they refer to it as "growth." The words used are total audience. It's another way to pull wool over advertisers eyes.

Anonymous said...

I'd luv to see the paid circ breakouts for Miami and Sacramento. Bet those are eyeopeners. Don't they have to give the audited numbers to advertisers? Ad rates have to be going down with a lot less readers. I wouldn't pay higher or even the same rate for less readers.

Anonymous said...

So 7:56, liberal McClatchy supporter, is defending the previous practice of counting freebies as part of their circulation.

"Uh.... depends what the meaning of circulation is." Shades of that democrat hero who once wondered about the meaning of the word "is".

Anonymous said...

McClatchy Up 13.5% on good news from Media General - http://finance.yahoo.com/q?s=mni

Anonymous said...

8:05 AM Damn, we're just kicking their asses Junior. We're only down 90% this year!

We're cooking now baby. We can even do it again if we lay off another third of our employees! Break out the champagne home slice!

Anonymous said...

With all this "good news" those who already owned stock should be unloading it today. It may hit $1 a share and that's a whole lot better than 35 cents. Look for a big selloff later this week before it drops back to 50 cents.

Anonymous said...

You've got to be one stupid Mother F$%^er if you think this is good news...Media General-

Its shares recently rose 42.6% to $3.35 as its bottom-line results beat expectations, but its revenue performance disappointed as publishers and broadcasters continue to contend with a slumping ad market and a shift toward digital media.

Echoing recent quarterly reports from larger newspaper counterparts, like Gannett Co. (GCI) and McClatchy Co. (MNI), the company said it boosted second-quarter profits by cutting operating costs by 23% through such measures as layoffs; mandatory unpaid time off for employees; freezing its pension program; and a suspension of its payments to match employee contributions to their retirement accounts. Similar steps are underway across the newspaper industry as the rise of the Internet shrinks the traditional publishing business.

Anonymous said...

Followed by BK, correct?

Anonymous said...

8:15AM: Not stupid (and unlike you I don't do that to my mother, or sister for that matter). I am just glad to see the company is willing to do what's necessary to survive. Also, glad to see they're looking forward, not backwards. I know you love backwards because it makes your tired self feel better... "Hey Jim, remember the good old day when..."

Anonymous said...

I find it so funny that for months now all of you miserable people have been claiming that MNI will HAVE to file bankruptcy. The 3rd media company in a week comes out with earning much, MUCH better than forecasted. I feel nothing but pity for you jaded miserable people who will go to your deathbed spewing nothing but negativity. Poor saps.

Anonymous said...

Good for you Junior. Keep that confidence level on the high, but remember, you crash harder reality strikes.

Anonymous said...

Golly, you mean fewer and fewer people are willing to actually pay for McClatchy's crap products? We're shocked!!!!!

Anonymous said...

LMAO

8:05 AM Damn, we're just kicking their asses Junior. We're only down 90% this year!

We're cooking now baby. We can even do it again if we lay off another third of our employees! Break out the champagne home slice!

Anonymous said...

Anon 9:08 I am still laughing! That was very funny!!

Anonymous said...

the mcclatchy supporters are a strange bunch.. these people get excited at revenue losses and circulation drops ??

what on earth are they drinking ?? because I sure would like some.

Anonymous said...

McClatchy is like a major league baseball team that guts its roster and finishes dead last. OK, it makes a miniscule profit, but the seats are empty and nobody is buying into the product.

Anonymous said...

To those former employees vested in the pension plan and wishing ill-will upon McClatch, I hope you get what you deserve if it files bankruptcy. Then you'll see your pension turned over to the PBGC where it will be reduced to a level that makes you scream even more. Dumb asses.

Anonymous said...

and all current MCT employees were walking with heads up high yesterday, thinking it's a yellow brick road ahead - NOT!

Anonymous said...

To those former employees vested in the pension plan and wishing ill-will upon McClatch, I hope you get what you deserve if it files bankruptcy. Then you'll see your pension turned over to the PBGC where it will be reduced to a level that makes you scream even more. Dumb asses.



I ran this post through my handy dandy IM Translator and guess what, out of 1600 languages it handles, Fool isn't one of them!

You stupid twit, MNI doesn't pay more than 10 people enough to be limited if the fed takes over their pension. On the other hand, at least you know the fed will pay the bill. Can't ever be sure of that with McClatchy. The Obama trinket sale just didn't pan out the way we planned.

Anonymous said...

Don't believe all that you read. There were thousands of layoffs, people everywhere are on fuloughs and the online numbers they gave were total BS. They've been taken spin lessons from 'The One'.