"In my 20 years there the BIG rule was there will never be any advertising on the front page! Period! NEVER! Mark Vasche said, and this is a direct quote "Over my dead body!" I guess the paramedics arrived in time to revive him!..."
The Bee apparently started front page ads last Sunday without announcing the change. Below is a copy of the Raley's ad that appeared on the front page of Sunday's Modesto Bee.