Monday, April 27, 2009

Circulation at the Miami Herald falls 38,000 in one year

Figures released today from the Audit Bureau of Circulations show The Miami Herald has dropped by at least 38,000 in the past year. The numbers:

  • Daily circulation at The Miami Herald as of 3/31/08: 240.223
  • Daily circulation at The Miami Herald as of 3/31/09: 202,122
Now, something is fishy about the latest number released by the Herald.

Last month I said this:
In a published report yesterday, Miami Herald reporter Andres Viglucci pegged daily circulation numbers for the the Miami Herald at "around 190,000."

The "around 190,000" amount is ten thousand less than the official number the Herald reported to the Audit Bureau of Circulations.

The March piece by Miami Herald reporter Andres Viglucci listing the "around 190,000" has conveniently disappeared. 404'd after a month?? But I caught it, and so did Bill at Random Pixels.

So was Vigluccis's "around 190,000" figure wrong, or did the Herald inflate the number it sent to the Audit Bureau of Circulations?
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15 comments:

Anonymous said...

Who the f*ck cares?

Whether it went down 50k or 40k does it really matter?

Get a life!

Anonymous said...

The 202,000 reported in the Publisher's Statement should be an average net-paid over the six months preceding March 31st. The 190,000 - can't find the story since it looks like the Herald took it down - number may foreshadow even further declines, which we may see in the September 2009 Publisher's Statement.

Comparing Publisher's Statements, actual reported circulation at the Herald has declined 110,689 daily and 159,531 Sunday since March, 2005.

Anonymous said...

I could just hear tiller-boy now,

"Veer more to the left!"

"We can't go an further left, we aleady cut and paste what Castro's paper say, word for word?"

"Well then cut and paste China's"

Anonymous said...

anon 9:22

Now you get how I used to feel when I would (very past tense) read the filth you idiots would spew.

But the better question is, when will you "get a life" post MNI? In some Marxist coffee shop, perhaps, DUDE?

Anonymous said...

Why would they inflate their figures?

I mean leftist, lying, teabagging Marxist, Pravda, Goebbels filth would never do that.

Would they? I mean 202,000 sure looks better than 190,000, but come on!

Anonymous said...

Fuzzy mathematician says, “Whether it went down 50k or 40k does it really matter?”
----
If I was a business owner placing ads, I most certainly would care. Of course, whoever paid much attention to the people paying the freight? Leftists writing their bilge? NO! The 10,000 reveals a trend that only an ostrich would not spot. Telling others to get a life? It would seem more reasonable to tell dinosaurs to find a new line of work.

Anonymous said...

Any idea what the numbers look like in Raleigh? I tried to find them online but only found articles about the papers that are in the top 25 nationally in circulation.

Anonymous said...

Who the f*ck cares?

Whether it went down 50k or 40k does it really matter?

==============

Figure the cost of printing an extra 10k copies of multiple inserts, plus the cost of shipping and the cost of distribution for 10K inserts that are never going to leave the building except to see the recyclers and as an idiot question like that again.

Even a complete jackass such as yourself can plainly see that advertisers everywhere would care. So would a few District Attorney's and Attorney Generals.

Anonymous said...

Advertisers do inserts based upon the official number (as reported today)...not based upon a guess by a reporter who likely does not have correct information.

I mean 9 times out of 10 they don't do the research needed anyways, so why you would take this one time to actually believe what these leftist liberals tell you is beyond me.

Anonymous said...

We have had plenty of posters question the circ at the Kansas City Scar. Now that we know how corrupt it is, I tend to believe our posters are onto something even without the facts.

Anonymous said...

Talk to any mailer who works the daily run. You'll find the reported numbers so inflated that it will literally stop you in your tracks. A 10k discrepancy in what they say and what really hits the dock is a small fraction of the truth.

Bill said...

:) http://randompixels.blogspot.com/2009/04/air-force-one-visits-miami.html

Bill said...

FYI....all Miami Herald stories disappear behind a paid archive wall after one or two weeks.

Anonymous said...

He's a reporter - they never know the numbers

Anonymous said...

FYI....all Miami Herald stories disappear behind a paid archive wall after one or two weeks.

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They disappear behind that wall when reprinting Communist Propaganda when caught. Otherwise, they stay indefinitely.