Monday, April 28, 2008

Sacramento Bee circulation falls 3.7% over the past six months

The Sacramento Bee has reported a drop in circulation for the most recent reporting period. SacBee.com
The Bee's weekday circulation fell 3.7 percent to 268,755 during the six-month period ending March 31, according to the Audit Bureau of Circulations. Sunday circulation fell 5.2 percent to 307,480.

Newspapers across the country are losing subscribers, largely due to the Internet. Combined weekday circulation across the industry fell an estimated 3.5 percent while Sunday was down 4.5 percent, according to an analysis by the trade publication Editor & Publisher.

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