This blog is mainly about the spectacular train wreck at The Sacramento Bee and its parent company, the McClatchy Company. But I also post about current events, the Iraq and Afghanistan wars, politics, anything else that grabs my attention. Take a look around this blog, hope you enjoy it.
Thursday, September 11, 2008
More on Gary Pruitt
R.V. Scheide at the Sacramento News & Review has an excellent article on McClatchy CEO Gary Pruitt. Read the whole thing here.
1 comment:
Anonymous
said...
Pruitt has always made the assumption that, "“It’s cyclical, and therefore temporary", when it comes to advertising downturns. The assumption is that aggregating readership, and selling that value to advertisers, is an intractable revenue model. Either print or online, the dependency is on advertisers ongoing belief that "push marketing" will continue forever.
But, what if that perception is false and changing as fast as McClatchy's worth?
Technology driven marketing must be perceived as a service not as a malicious coding that annoys the reader. Broadcast TV commercials have the same challenge - and DVRs are the workaround.
Good journalism may be good business in Pruitt's mind, but bad marketing and bad journalism is all that MNI has in it's future.
1 comment:
Pruitt has always made the assumption that, "“It’s cyclical, and therefore temporary", when it comes to advertising downturns. The assumption is that aggregating readership, and selling that value to advertisers, is an intractable revenue model. Either print or online, the dependency is on advertisers ongoing belief that "push marketing" will continue forever.
But, what if that perception is false and changing as fast as McClatchy's worth?
Technology driven marketing must be perceived as a service not as a malicious coding that annoys the reader. Broadcast TV commercials have the same challenge - and DVRs are the workaround.
Good journalism may be good business in Pruitt's mind, but bad marketing and bad journalism is all that MNI has in it's future.
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