Thursday, September 4, 2008

Report: Raleigh News & Observer loses a major advertiser

Things will get worse for the News & Observer if advertisers start making moves like this:
Last weekend I couldn’t help but notice the Lowe’s sales circular which normally arrives in the Sunday paper came instead by First Class mail. I don’t know if Lowe’s wanted to put it in the hands of its customers earlier to take advantage of the Labor Day weekend or if Lowe’s simply didn’t find the News and Observer up to the task. Either way, that’s revenue the N&O would’ve banked but didn’t.

4 comments:

Anonymous said...

Yea, the largest Real Estate Company in the Sacramento Area pulled completely out of the Sac Bee less than a year ago. It's a waste of money.

Anonymous said...

Lyon Real Estate was the name

Kevin Gregory said...

Chedstone - thanks for the tip.

Anonymous said...

The "pull out" we all needed was "Gary & His Bandits. I turned in my buyout today at the KC Star after 17 years so you can imagine how I feel tonight. Broken hearted. The Star was a money maker until Gary came along and now we're just a bunch of losers and he'll keep singing his songs.