The Sacramento Bee is trying something new when it comes to advertising.Publisher Cheryl Dell said the newspaper opened up selected section fronts, including sports and its feature sections, early this summer to advertising.
Recent examples of the effort include a front-page ad in the sports section for Marshall's department store, which was made to look like a comic strip, and a Raley’s supermarket ad that ran on the front of the Food and Wine section.
“We made them available to allow customers to target their message differently and to use ad designs not traditionally seen in the paper,” Dell wrote in an e-mail.
I didn't notice ads on any front sections of today's Bee. Seems like a smart idea, though.