Monday, December 22, 2008
How soon they forget: readers have already abandoned Howard Weaver's blog
In the world of the Internet, influence rises and falls in nanoseconds.
Just look at Howard Weaver, McClatchy's VP, News. He recently announced he would leave McClatchy by the end of the year.
Readers have already abandoned his blog, Etaoin Shrdlu, judging by the dearth of comments on recent posts. In months past, Howard's blog posts would generate dozens of passionate comments, sometimes more. Howard has continued posting since the announcement, just not as much.
Since the announcement, though, it looks like people have stopped reading. Or caring. His post from last week, "Links going mainstream", generated zero comments. His post from Thursday, Murder your darlings, also received zero comments. Now, if Howard wants to generate buzz all he has to do is go "Scott McClellan" and post a juicy tell-all about Gary Pruitt, or give the inside story about McClatchy's disastrous 2006 purchase of Knight-Ridder. If Howard did that he'd get a boat-load of hits and the fame would return.
Until then, I'm betting Howard's blog will keep moving toward Internet Siberia.