Tuesday, December 30, 2008

Struggling to make a profit in the news business, McClatchy turns to new revenue strategy: selling Obama merchandise

I guess when you can't make money in the news business, you try making money other ways -- like hawking an Obama book. And hawking Obama mugs, mousepads and t-shirts.

Feel the enthusiam for McClatchy's Obama book:
Contains 144 pages and measures a large 9 ¾ x 11 ½ inches, hard-cover with dust jacket, and full-color throughout. Coverage begins before the primaries, looks at the presidential debates and key issues, and includes the Inauguration in January. Includes all 30 newspapers' front pages from the day following the election in an extraordinary gallery. Features McClatchy's best news-writing, analysis and commentary, plus hundreds of vivid photographs. Kansas City Star newspaper subscribers save $5 off the regular $27.95 price. A leatherbound collector's version also is available!

Bonus observation: they want buyers to pay up front. Not sure I'd make an up-front payment to a company in financial trouble, but that's me.

UPDATE: This calls into question whether McClatchy is an independent news organization.
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Anonymous said...

And wait!!! If you order now, for only $19.95 (plus shipping and handling) you can get a set of official McClatchy reporter gel filled Obama kneepads. These are the official kneepads of the McClatchy chapter of Team Obama and come in a variety of colors.

Operators are standing by (in India) to take your orders. As an added bonus, for a limited time, we will include a free Sarah Palin pin cushion and voodoo set.

Call now. Time is limited. We might be out of business before long so don't miss out on this special deal.

Archer05 said...

Anon: 11:47- I am still LOL- Good one.
I offer Tips to reading the Obama Distortion:
The ‘actual truth’ the MSM disclosed about President Selected Obama’s qualifications to be president, will be in Bold, Black Print.

Page 1

Page 2

Page 3


McClatchy Watch said...

Anonymous 11:47 - I'm still laughing, too.

Anonymous said...

It really is stunning that they would lower themselves to this level and still attempt to portray themselves as a legitimate (independent) news agency. Just pathetic to be honest.

Anonymous said...

Gee, twenty-five shares of McClatchy stock, more or less, will get you a copy of their new book. I wonder if their is a connection between their fawning over Obama, lost subscribers, and stock price? Duh.

Anonymous said...

You must have some of the options that the board granted themselves the other day. For the common shareholding Obamabot it takes 37+ shares for the right to own that piece of (cough) history.

Anonymous said...

Finally, the company's legendary liberal bias is there for everybody to see. No more doubt. Objectivity never was McClatchy's aim. Shameful, embarrassing and another low point in a once-proud company's demise.

Anonymous said...

Contact the McClatchy Shameless Commerce Dept. at 1-800-kiss-@$$ !!!
When is McClatchy gonna get a custom Die cast car series, or a Reality T.V. show...They could call it Survivor McClatchy!!!
First one off their little journalism island I vote Gary Pruitt