In comments on my blog, commenters who seem to know how McClatchy's web operation works say the AP story was a feed which was automatically posted to the N&O site. One commenter said AP content lives two weeks on MNI sites and then is automatically purged unless it's otherwise removed.
So if I have it right, this is how national news is posted on the N&O web site -- national feeds are automatically posted to the web site and nobody superintends the posts, adds video, or adds links or graphics or interesting photos. It's done by rote.
John in Carolina has emailed editor Ted Vaden for an explanation. Maybe he can shed more light on how the N&O's web site is set up and maybe he has has more information on what went wrong in this case. But jeez, if this is how the N&O site operates, this is a disaster; customers who want national or international news will abandon the N&O site.
The N&O's local stuff is fine. People want to read about their community and the N&O is poised to provide good local info.
But the national news posted on the N&O site is absolute garbage. And you can thank the "dramatic video story" for exposing the weakness of the McClatchy system.