If you like a little news with your morning coffee, prepare to part with a little more money. The Miami Herald Media Company quietly raised prices for the Herald Monday by 43 percent in some areas, blaming increased costs and decreasing ad revenue.
The Herald had been selling for 35 cents a copy in Miami-Dade county and 25 cents a copy in Broward County, but with Monday's editions the price was increased to 50 cents a copy in both counties. That's an increase of almost 43 percent in Miami-Dade and Broward; prices in Monroe County had already been raised to 50 cents a copy last year.
The Sunday Herald will increase in price from $1 to $1.25, a 25% increase.
Herald spokesperson Dory Robau blamed the increase, the newspaper's first price hike in Miami-Dade county in 18 years, on increased costs. It comes when at a difficult time, when like most newspapers The Herald is struggling to keep subscribers from defecting to other news outlets like the internet. In March of 2008, the Audit Bureau of Circulation
reported The Herald had seen an 11% drop in circulation, down to 240 thousand daily copies. Recent news reports have placed estimated circulation even lower.
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