Newspapers and businesses have to learn how to advertise on the internet. There is no reason why on-line advertising, and hence revenues, should not be as effective as hard copy advertising. I have been really missing the Safeway weekly specials and the Macy's sale ads since I went all-electronic. I have also been shopping less because of this, which is probably good for me but bad for the economy, bad for the businesses and bad for the newspapers.
I have noticed that you have just started having some decent on-line ads. Why don't you run a few banners across the top of the front page asking readers to help you stay in business by clicking on the ads? Explain that your ads have expandable, easy to read features. Start training people how to use internet ads.
And BEE supporters -- support the BEE advertisers by clicking on those ads. You might find some good buys!
City Councilmember, Davis
Sunday, March 1, 2009
Beleaguered Sacramento Bee gets free advice from hippie councilperson from Davis
Just what the Bee needs -- unsolicited advice from a hippie from Davis, California.
Sue Greenwald, a city councilmember from Davis, logged on to the Bee's web site over the weekend and and outlined her plan on how to save the Bee:
I'm sure Bee executives are intrigued by Greenwald's suggestion that the Bee add more banner ads on its web site, and ask readers to click on the ads. I have to admit, though, this suggestion stumped me: "Start training people how to use Internet ads." I was under the assumption people can figure out what to do with Internet ads -- but hey, maybe "Earth Child Greenwald" is on to something. (Greenwald's web site is here.)