It may seem to loyal readers as if every week the Kansas City Star continues to shrink in size..
It is not an optical illusion. The newspaper has been getting smaller on a regular basis.
While the McClatchy-owned paper has not reduced its price to subscribers, customers are clearly getting far less for their money than they did even a year ago. Some of the paper's top columnists have been let go and editorial copy has been dramatically reduced in the print edition.
It begs the question: Why subscribe to the newspaper when the Star will provide more (and timely) information online for free? It is the dilemma newspapers are facing today---and they are not handling it very well.
Effective (3/1) the Star is dropping its Sunday Automotive Section due to a decline in advertisers. Along with the section disappearing, Sunday readers will no longer be able to see Tom Strongman's popular "Gallery" column that featured a story of someone restoring a classic car. Beginning March 7 Strongman's column will be shifted to the Saturday automotive section.
While Strongman's column will at least still appear in print (albeit on another day),the popular column titled "How I Got the Job" has also disappeared from the Star's Sunday print edition. It highlighted a local person who explained how he/she landed her current job and what was helpful in the job search.
The column, which provided a real service to job seekers in these tough economic times, was written by Sue Dye Babson. A regular feature on the "CareerBuilder" print section, it can found only on-line now.
Sunday, March 1, 2009
The incredible shrinking Kansas City Star
The newsstand price of the Kansas City Star went up to 75 cents last fall, but readers are getting less and less for their money. Via Bottom Line Communications: