Publisher Ann Caulkins touts online readership:
“We're gaining readership,” said Observer publisher Ann Caulkins. “We know people who don't read us in print are reading us online. We have more readership than we've ever had in the history of the Charlotte Observer.”
Caulkins said that part of the circulation decrease was because unprofitable delivery routes were dropped in outlying areas and newsstand prices were raised in some distant circulation zones.
Jeff Taylor says Caulkins doesn't have a 21st century plan:
So what’s the 21st century plan to get revenue from all those online eyeballs? Well, in the 19th century you would throw ads at them and/or sell them subscriptions. And that is Ann’s plan as well.
Nothing remotely forward-looking, nothing to decouple content from “pages” and “ads” — just throw a pay wall up and hope the advertisers want to pay twice to get in — and don’t mind having no idea if they connect with eye-balls actually interested in their product.