Thursday is the debut of DFW.com Ink Edition, the product that publisher Gary Wortel touted in his most recent layoff memo as hopeful news for the Star-Telegram's future.
To see the web version, click here. The print version (which will be free) "will be in racks everywhere," according to the web site.
Hat tip: comments
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13 comments:
Other posts have only talked about the lack of copy editors at other papers. The Star-Telegram had a front-page story missing a word in the lead.
But entertainment is what is important at the Star-T. And voting on prom hair.
I don't think it's right to get down on this girl that is going on a once in a lifetime event. The only thing it's costing S-T is paper space. And she needed the help.
not down on the girl at all...the newspaper needs to think more about what readers are interested in. Let's pick another example...sending in songs, another tired Peeps contest.
10:59 ur so right and I thank u for rsponding. That girl would not be living a dream without the companys paying for it.
Annnnnnd we have a winner here:
I like the “Good girls finding bad boys” story.
“Observe this week’s cover story: a crash course for ladies on how to find the one-night Lothario of their dreams — the kind of guy who likes to "hit it and quit it." all.)”
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Now that’s what I’m talking about. Where do I sign up?
“Good girls finding bad boys”
Now for equal time, I want a
“Good boys finding bad girls” story. There must be some best corners where bad girls hang out. Inquiring glands need to know these things.
Obviously the online site wants to attract young viewers. I think that age group is the most disloyal as well. As far as local ads, restaurants in my area are taking a beating as the economy tanks. The early bird special lasts until 7:00, and if you mention you saw their ad online, you get a free glass of house wine. I would rather they just cut the meal portions in half, and charge less. If I am not going straight home, I don’t want any food in a doggy bag to spoil.
I just checked it out online.
It's trying waaaay to hard to hip and cool. It's laughable.
They are trying to reach an audience that doesn't even know they (Fort Worth Star-Telegram) exist!
How about a Jim Witt "focus group loves the new section" story in tomorrows paper.
Glad I work on the daily and don't sell ads for this new rag. I feel like my company is stuck in reverse and picking up speed.
The shiny new box for this in my neighborhood was still empty as of 11:00 a.m. Having a rough launch, guys? I just can't wait to see how my favorite story in the lineup, "3 people we'd like to eff this week," was played up in print.
Way to stay classy, McClatchy.
The S-T feature department has tried too long to stay too hip. It's just not.
And please tell me, 9:39, that you are joking. I thought the DaFoWo was bad enough. It's going to get worse?
It's not the Features Department, really. The sensibility is entirely 3 guys who now work for the web site, although 2 of them have used to work in Features. This new content is taking things to an even trashier place. The cover story is about where young women can go to score a one-night stand! I'm surprised if this is something most young women want, even more surprised if they find it so hard to accomplish that they need guidance from the newspaper. I'm also surprised that the young woman who wrote the story is an employee of the Kimbell Art Museum. Which is also advertising in this thing.
And no, the "3 people we want to eff" story is not a joke. It's really in there.
From a Pulitzer Prize-winning newspaper? wow.
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