Wednesday, April 29, 2009

Kansas City Star has lost 18,000 subscribers in one year

Here is updated into on the Kansas City Star's daily circulation:
  • daily circulation as of 3/31/09: 234,667
  • daily circulation as of 3/31/08: 252,785
That's a loss of 18,000 in just one year.

I'm still looking for a link. But thanks to the readers who emailed and posted the numbers in comments.
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11 comments:

Anonymous said...

Just watch, the typical MNI spin for this thread will be, since other papers lost more subscribers, or, since MNI hasn't lost 180,000 (yet), they are holding up very nicely through these tough economic times.

I'll also bet the good MNI hitler youth have their party hats on, and are ready to ramp up their web site's TRINKET sales for tonight’s big socialist speech.

Finally, can someone blog how unbiased MNI was about tonight’s speech? I'll be watching either sports, or paint dry.

Anonymous said...

Hitler youth? Socialist speech? Can you provide even one specific example? Or do you just spout nonsense because you don't have anything better to do with your life?

Anonymous said...

Rhonda, on a DUI sabbatical, once wrote the Sunday edition circ was 429,337. Does that sound right? She offered her sage claptrap to the ‘Jammu Kashmir Liberation Front’ by ad. ‘Three Wheels’ also listed herself as ‘Op-Ed Editor’ at the Scar.

Weekday 288,295, Sunday 429,337

The site listed advocate writers to help free the people of Kashmir. I couldn’t find a date, or if it is still an active group. If someone knows when she was Op Ed Editor, that might set a date?
www.geocities.com/cikusa/MidOpedCon.html

Anonymous said...

Actually I think it is much worse than that. Not only are those numbers padded but I am told that the people who subscribed to the Olathe paper that folded were given free subscriptions to the Star.

Let's not forget that this doesn't include the losses that they will surely see for raising the subscription price during hard economic times for their inner city, midtown core, but canceling coverage of their outlying areas where the people can actually afford their junk news. (If they're dumb enough)

Anonymous said...

“Hitler youth? Socialist speech? Can you provide even one specific example?”
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Oh, contraire, using the example set by McClatchy, we just have to print any rumor, and McClatchy has to prove it is not true. Where have you been? Just check with the ADN, they wrote the book on weasel-writing.

Anonymous said...

5:03 PM She was never the op ed editor while I was there and I never heard of her becoming so. I moved on to a Hearst paper though didn't spend much time keeping track of her.

As far as her little trip, I think that took place in 2002. As far as her stated circulation that was also right about the same time that they got caught grossly inflating their circulation numbers. They had never, ever really been that high. This I know for a fact because I still had family and friends high in the production department.

The KC Star has a historical track record of lying about their circulation dating back into at least the 1920's. Some things really never do change.

Anonymous said...

And don't forget the padding their circ numbers receive from the local college students who are required to pay for the papers. I'd hate to see what these numbers would be if you would take those out of the mix.

GAPaperBoy said...

I have to say statement could be incorrect - when circulation is down 18,000 copies, some of these could be intended cuts to non-profitable programs such as NIE, 3rd party, etc. 18,000 circulation loss does not necessarily equal the loss of 18,000 subscribers.

GAPaperBoy said...

I have to say statement could be incorrect - when circulation is down 18,000 copies, some of these could be intended cuts to non-profitable programs such as NIE, 3rd party, etc. 18,000 circulation loss does not equal the loss of 18,000 subscribers.

Anonymous said...

Approx 5,000 of those losses were due to someone's genius idea. Lets cut those far outside the area. They proceeded to stop delivery to a number of small towns for weekday deliveries. They still do a Sunday Only routes for those previous areas.
From one of the carriers, its reported that over half those previous subscribers have stopped taking Sunday papers.

Now you hear the panic that we have to do all that can be done to retain ALL current customers.

John Altevogt said...

Rhonda was never the op-ed editor. She was an assistant to Rich Hood when he was there and so that may have technically met that criteria.

As for the "failed" Olathe paper, it did not fail, the Star bought it and then failed it. The Olathe paper was well respected in its community and would have probably been kicking The Star's behind even as I type had it not been bought by The Star.