The ad only reinforces the belief that while everyone else has embraced the digital age, newspapers are for the geriatric set. It also reinforces the belief that senior citizens are hopeless old fogies who can’t use computers. But worst of all, it suggests that readers need public notices to “find out what’s going on at city hall.”
I know times are tough, and that reporting staffs have been hit hard by job cuts, but is this really the point the N.C Press Association wants to make — that if you want to know what’s going on at city hall, you have to check the paid notices?
Tuesday, April 7, 2009
Newspaper association ad campaign: "Newspapers are for old people"
The latest sign that newspapers are losing to the Internet comes from an ad campaign in North Carolina. The North Carolina Press Association is fighting legislation which would allow local governments to post public notices on their Web sites instead of paying to have them published in local newspapers. The NCPA prepared a series of ads to motivate citizens against the legislation. One of the ads, starring an elderly woman wearing a pearl necklace, appears to concede that newspapers are for old people.
To see the ads, click here.