--The loss is particularly staggering when you consider this is the Sept 30-March 30 report, the traditional heavier snowbird season when papers' circs in south fla. were generally 10 percent higher than the March-September period...
--We put everything now on the Internet about 10 minutes after we file and are edited, so now readers can get major components of Sunday's newspaper online for free on Friday afternoon...
--Today's paper was 48 pages (about half ads/classified)...why would anyone pay 75 cents a day for that (which is what we've raised daily price to) when there's much more extensive coverage (more and longer stories, plus blogs) for free online...When it come to print, we charge more for less. What business can thrive or survive on that model?
--The only paper that has done a decent job of stanching the bloodletting is St. Pete, which still puts a premium on quality reporting, writing and editing (i.e., respecting "readers," which is what a newspaper should be doing, not dumbing down and tarting up). But then I see what's happened to , which has tried to do the same and their numbers are worse than ours (I can't believe our Sunday paper is now bigger than theirs)...Maybe St. Pete is just an anomaly because of its elderly white-bread English-speaking population.
Bottom line: We're all screwed. But we've known that for some time. Time to go from denial/anger to acceptance. And perhaps to law school, too.
The latest circulation numbers from Florida's largest newspapers are here.