In his introductory column as the Kansas City Star's new business editor Keith ChrostowskiTelecom & Technology (5/26) heaped praise on a number of business reporters and editors at the newspaper. One name he did not mention was that of veteran Telecom & Technology reporter Jason Gertzen.
Now we know reason for the oversight...
Gertzen will be taking a newly-created position at Sprint Nextel--the company he covered for more than four years--- focusing on "external social media engagement." He will be in the troubled telecom's Communications Department, according to an internal announcement Wednesday at Sprint.
Gertzen refused to confirm or deny the report, however, Christowski says it is true: "Yes, Jason is leaving the Star to work at Sprint."
"I guess he was looking for a more stable position, so, of course he jumped to Sprint," joked a source. Insiders are already saying Gertzen will be the "Twitter-meister" or the "Facebook King" of Sprint.
Coincidentally, we noted earlier this month (5/4) that Gertzen lavished praise on Sprint after the Kansas City-based company released its first quarter earnings report. He also did not mention a major issue involving outsourcing of several thousand Sprint jobs that was the focus of the Wall Street Journal coverage.
While virtually every other major media outlet (New York Times, KMBC, Wall Streeet Journal) portrayed Sprint's earnings report in less than flattering terms, Gertzen focused on Sprint's creative TV ads and its "turnaround momentum."
I emailed Gertzen for comment but as of yet he hasn't responded.