This blog is mainly about the spectacular train wreck at The Sacramento Bee and its parent company, the McClatchy Company. But I also post about current events, the Iraq and Afghanistan wars, politics, anything else that grabs my attention. Take a look around this blog, hope you enjoy it.
Friday, May 29, 2009
Seattle Times will sell ads on editorial pages
Ryan Blethen says the extra revenue will help the Times survive the recession. Click here for the story.
Ryan Blethen doesn't know his head from a manure shovel. Nepotism run amok. A kid with a silver spoon whose little prince schtick is off-tone for the Great Recession. Please add a professional to the team - lord knows there are enough real journos looking for work. Can this kid. It is embarrassing.
Nothing pisses me off more than hearing from the news side of things about the separation of "church and state".
It all evens out in the wash. Nothing pisses the news side off more than illiterate leftists claiming to be intelligent and enlightened while offering little more than editorial garbage and trashing our own credibility in the process.
However, 99% of all advertisers would be perfectly happy advertising somewhere else in the paper. I doubt there is a single advertiser out there saying: "Boy, if I could only advertise on the editorial page. That would really make my sales go up!"
So, yes, they'll sell a few ads, but only at the expense of ad placement somewhere else. The end result will not increase the total of ad dollars spent.
These papers are in dire straits because nobody is buying ads! I can't imagine how selling ads on editorial pages is going to help, if the regular spots are empty.
People don't buy ads because, among other reasons, the newspaper is no longer a source of credibility for the advertiser's products. As the public's respect for the news product declined, the appeal of advertising placement declined along with it. Editorial ads will accelerate the decline.
As a former newspaper advertiser there were a couple of things that we looked for in placement. Of course eyeballs was the number one thing, but longevity was second. Things like the TV Guide on Sundays were prime examples as they were kept around the house all week long.
I can see advertising in the editorial section if you are disguising your ad as an editorial and paying the premium price. But if you're selling a product or service to a broad demographic in local area it would be ludicrous to place it in a section deliberately avoided or despised by half or more of your population.
8 comments:
hehe that's going to be an ego killer.
Ryan Blethen doesn't know his head from a manure shovel. Nepotism run amok. A kid with a silver spoon whose little prince schtick is off-tone for the Great Recession.
Please add a professional to the team - lord knows there are enough real journos looking for work.
Can this kid. It is embarrassing.
Nothing pisses me off more than hearing from the news side of things about the separation of "church and state".
They can't have their content show up next to some ads in the paper. But you know what, they all have ads online.
I say get over it and allow people to do product placement in each story. Sell out for the almighty buck.
Nothing pisses me off more than hearing from the news side of things about the separation of "church and state".
It all evens out in the wash. Nothing pisses the news side off more than illiterate leftists claiming to be intelligent and enlightened while offering little more than editorial garbage and trashing our own credibility in the process.
More ads are a good thing.
However, 99% of all advertisers would be perfectly happy advertising somewhere else in the paper. I doubt there is a single advertiser out there saying: "Boy, if I could only advertise on the editorial page. That would really make my sales go up!"
So, yes, they'll sell a few ads, but only at the expense of ad placement somewhere else. The end result will not increase the total of ad dollars spent.
These papers are in dire straits because nobody is buying ads! I can't imagine how selling ads on editorial pages is going to help, if the regular spots are empty.
People don't buy ads because, among other reasons, the newspaper is no longer a source of credibility for the advertiser's products. As the public's respect for the news product declined, the appeal of advertising placement declined along with it.
Editorial ads will accelerate the decline.
As a former newspaper advertiser there were a couple of things that we looked for in placement. Of course eyeballs was the number one thing, but longevity was second. Things like the TV Guide on Sundays were prime examples as they were kept around the house all week long.
I can see advertising in the editorial section if you are disguising your ad as an editorial and paying the premium price. But if you're selling a product or service to a broad demographic in local area it would be ludicrous to place it in a section deliberately avoided or despised by half or more of your population.
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