This blog is mainly about the spectacular train wreck at The Sacramento Bee and its parent company, the McClatchy Company. But I also post about current events, the Iraq and Afghanistan wars, politics, anything else that grabs my attention. Take a look around this blog, hope you enjoy it.
Thursday, May 28, 2009
Study: newspaper and magazine readers are getting older
A new study confirms that newspaper and magazine readers are aging faster than the population. Click here for the story.
..I'll bet breakfast that most of those pictured would give anything to " get younger ". They can do that by giving up their newsprint obscession syndrome, especially that corrupt McClatchy rag, and learning how to access and surf the internet for information. And, being on fixed income, as most of them surely are, they can do it cheaper, faster, and at their convenience. They can HAVE A BETTER LIFE without newspapers.
Kind of funny really. These are the very same readers that MNI was throwing under the bus and proudly announced they were going to focus on only their younger audience.
McClatchy says: Load your guns, remove safety, shoot foot.
I'll bet half of those pictured send e-mail jokes around the world. My grandmother gets about 50jokes a day. She is connected to family members she has not been in touch with for years. Her laptop is her most prized possession. She reads the news sites I setup in her desktop file folder. Last time we watched an old movie together, I wondered how old the star was, and she said, “That answer is just a Google away.” Read an inky old newspaper? I don’t think so!
How about the fact that older readers went to public school when you could actually get a quality education there? And they know HOW to read, and speak English?
I don't consider myself old tho I am knocking at the door of being an undesirable demographic (I'm 48) and I am internet savvy. However, I prefer the paper for its portability and finality. When I'm done reading it goes into the recycle bin. Whereas when I'm on the internet I can spend hours going from site to site to site. That's time I'll never get back!
“Whereas when I'm on the internet I can spend hours going from site to site to site. That's time I'll never get back!” = = = This statement sounds rather odd to me. If you are spending hours on the internet, and going from site to site, you are either finding interesting reading to keep your research alive, or you indiscriminately waste your time anyway. I can see how reading article after article of topics you don’t care about in a newspaper is such a different matter. Make that days, and even week old articles you don’t care about in the inky, waste of trees, newspapers.
A few years back, a 50 year old professional person would still be in demand, as they would be thought to be knowledgeable and seasoned, and have a good 15 years left to offer an employer. Now, a lesser qualified person, at a much lower salary is more likely to get the job. The choices have become to work for less pay, or change jobs. My father had made the comment that being middle-aged and out of work was severely depressing, and his so-called friend said, middle-aged? How many 100 year old men do you know?
9 comments:
..I'll bet breakfast that most of those pictured would give anything to " get younger ". They can do that by giving up their newsprint obscession syndrome, especially that corrupt McClatchy rag, and learning how to access and surf the internet for information. And, being on fixed income, as most of them surely are, they can do it cheaper, faster, and at their convenience. They can HAVE A BETTER LIFE without newspapers.
Kind of funny really. These are the very same readers that MNI was throwing under the bus and proudly announced they were going to focus on only their younger audience.
McClatchy says: Load your guns, remove safety, shoot foot.
I'll bet half of those pictured send e-mail jokes around the world. My grandmother gets about 50jokes a day. She is connected to family members she has not been in touch with for years. Her laptop is her most prized possession. She reads the news sites I setup in her desktop file folder. Last time we watched an old movie together, I wondered how old the star was, and she said, “That answer is just a Google away.” Read an inky old newspaper? I don’t think so!
Who wants a soggy old newspaper in their yard? Just something else to put in the garbage.
How about the fact that older readers went to public school when you could actually get a quality education there? And they know HOW to read, and speak English?
I don't consider myself old tho I am knocking at the door of being an undesirable demographic (I'm 48) and I am internet savvy. However, I prefer the paper for its portability and finality. When I'm done reading it goes into the recycle bin. Whereas when I'm on the internet I can spend hours going from site to site to site. That's time I'll never get back!
Anon 9:03 I'd love to be at your undesirable demographic again!
“Whereas when I'm on the internet I can spend hours going from site to site to site. That's time I'll never get back!”
= = =
This statement sounds rather odd to me. If you are spending hours on the internet, and going from site to site, you are either finding interesting reading to keep your research alive, or you indiscriminately waste your time anyway. I can see how reading article after article of topics you don’t care about in a newspaper is such a different matter. Make that days, and even week old articles you don’t care about in the inky, waste of trees, newspapers.
A few years back, a 50 year old professional person would still be in demand, as they would be thought to be knowledgeable and seasoned, and have a good 15 years left to offer an employer. Now, a lesser qualified person, at a much lower salary is more likely to get the job. The choices have become to work for less pay, or change jobs. My father had made the comment that being middle-aged and out of work was severely depressing, and his so-called friend said, middle-aged? How many 100 year old men do you know?
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