In another sign that the mainstream media is beginning to look at the blogosphere as a legitimate source of content, The Miami Herald not only plans to unveil a page that will aggregate content from more than 200 blogs throughout South Florida.
It invited a handful of bloggers to its newsroom Monday evening to announce the new feature.
The new page will officially launch next Monday, but check it out here.
Instant News Editor Shelley Acoca and Multimedia Editor Rick Hirsch explained that it took more than a year to get this page launched. The page will also include blogs from other corporate media companies, including the New Times and the South Florida Sun Sentinel.
I like the idea, but the test will be if the page attracts eyeballs -- and judging by the technorati authority of the chosen blogs, the Herald won't be bringing much of a new audience with the blog aggregator page.
Most of these blogs have small audiences. Here's the technorati info of the blogs named by Carlos Miller:
- Mango and Lime: technorati just 15
- Photography is not a crime: technorati 267
- 305: misadventures: technorati just 10
- Brickell Life: no technorati rating
- Sex and the Beach (note - this is not a typo): technorati just 20
- Bark Bark Woof Woof: technorati just 53
- Dayngrous Discourse: technorati just 25
- Random Pixels technorati just 17
Where is Babalu Blog?? Babalu is a major South Florida blog with a large, influential audience -- technorati authority is 234. (It may be that Babalu isn't interested in being on the Herald's aggregator page, but knowing whether Babalu was invited would tell me a lot about the Herald's business sense.)
(FYI, my blog has a technorati authority of 75.)
If the Herald wants to increase readership, they should partner with blogs that actually have an audience.