The paper has instituted an online poll for readers to vote on which comics should stay and which ones should be dropped. But the structure of the poll shows the real intent -- the Star is reaching out to younger, female readers, but wants to look like it is following a democratic process.
Of all the issues impacting the newspaper---including whether it will even survive---an argument over which comic strips will be kept and which ones might be dumped seems a bit silly.
Star Readers' Rep Derek Donovan felt it necessary to write one of his longest treatises ever on the comic strip issue (LINK).
The Star ostensibly is showing its fairness by asking readers to vote on which comics should stay and which ones should go. In that way the paper can say it simply followed the democratic process (and collects email addresses in the process).
However, it is interesting to see how the Star explains how it selected which comics to possibly kill:
"Below is a list of 10 comics that are no longer authored by their creators or are revisiting old story lines, are similar to others on The Star’s comic pages, or that we think are tired. Which ones could you live without?"
Unfortunately for its older, loyal readers, as part of the survey, the newspaper wants voters to provide their gender and age range.
That is code for "We want comics that appeal only to younger readers (and mostly female)."
Photo credit: Bottom Line Communications.