Wednesday, July 22, 2009

Poll: nearly 60% of real estate agents think newspaper advertising is worthless

Alan Mutter looks at a new study released by the AIM group, which found nearly 6 out 10 real estate agents believe newspaper advertising is worthless. Which tells you real estate ads might not return to newspapers even when the housing downturn ends.



Graphic credit: Newsosaur
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26 comments:

Anonymous said...

More good news for the newspaper industry. Anybody want to buy stock?

Anonymous said...

I'M MARKETING A NEW FRAGRANCE, ALONG WITH THE GUBMINT. (Toranto Star)

New GM to launch fragrance line
Toronto Star

It's not the smell of the interior of a new luxury model, the whiff of gasoline or even the aroma of burning rubber.

It's much more. It's the luminous fresh scent from grapefruit and camomile and a mix of geranium, tarragon and cinnamon – plus sweet spice and incense.

Think of "Cadillac, the new fragrance for men."

Sputtering General Motors Co., just out of a quick drive through bankruptcy court, will soon be using its iconic Cadillac brand to sell a line of fragrance for men.
Beauty Contact Inc.,

a Dubai-based cosmetic company and holder of the fragrance licence, said yesterday it will launch the Cadillac line in stores this fall to mark the brand's 100th anniversary.

"Our fragrance is a relevant extension of the Cadillac lifestyle."

"Cadillac, the new fragrance for men is part of the recent Cadillac renaissance: Hot new products and redesigns that capture the mantra of life, liberty and the pursuit," said Alwyn Stephen, a Beauty Contact director. (Sweetie, do you know this guy?)


Yeah, you have a choice between Pimp-ass Pine, or Broke-ass Menthol.

Anonymous said...

That's okay, nearly 80 percent of Newspaper adverting managers think local advertisers are worthless.

Anonymous said...

LIKE REAL ESTATE AGENTS, FOX OUTFOXES MSM, AGAIN

Fox not among outlets airing Obama news conference (Associated Press)

The Fox network says it's skipping live coverage of President Barack Obama's prime-time news conference Wednesday night.

But the session, beginning at 8 p.m. Eastern, will be carried by networks including ABC, CBS, NBC, CNN, CNBC, C-SPAN, Fox News Channel, MSNBC and PBS.

Fox, which plans to air entertainment programming instead, also opted out of Obama's prime-time news conference last April.

Anonymous said...

FOX knows that the idiots that voted for Dear Leader will not be watching his lying mouth they all will miss their Soaps and then there will be hell to pay..So they will be surfing the networks for something they can watch instead of their golden boy...FOX will come out ahead again in the end.

Anonymous said...

Of course they do...they want you to "advertise" with them so they get the 6% commission.

Probably the majority of the ads are from FSBO's, and "special" houses.

I have sold several houses prior to the bust and not once did my agent ever advertise in the paper (yet the paper was always full of ads).

Anonymous said...

State run media seems willing to continue to do whatever Dear Leader wants, regardless of the impact on ratings or the bottom line.

Given that the networks are only following the decline of MSM print by a few years, it's interesting they're willing to damage themselves to pursue their politics

Anonymous said...

I'm glad FOX has maintained their distinction as the only major news/media organization that doesn't grovel at the feet of Der Hopenchangef├╝hrer, nor drink his Cult-of-Personality kool-aid of the MSM.

Anonymous said...

...I'm glad FOX has maintained their distinction as the only major news/media organization that doesn't grovel at the feet of Der Hopenchangef├╝hrer, nor drink his Cult-of-Personality kool-aid of the MSM...

Yes, it's good that Faux thinks that it is more important to carry entertainment instead of news events that might upset its legions of brain-dead followers and thus hurt its bottom line.

Anonymous said...

San Francisco Chronicle Wants You to Pay For Phil Bronstein's Pearls of Wisdom. OXYMORON ALERT

These are desperate times for newspapers. Experimentation abounds. For the San Francisco Chronicle this means trying to charge for their fancy (but relatively cheap to duplicate) columnists and giving away less-glamorous (but expensive) reporting.

When the Chronicle's website this morning yanked a column lambasting the mayor, charges of political cowardice quickly followed. The paper was scared, but not of the mayor: Frightened for its business, the paper is now charging for some Web content.

Vlae Kershner, News Director for the site, writes that the column in question, by former Chronicle editor Phil Bronstein (pictured), was never supposed to be online in the first place. "It's subscriber-only content that was posted by mistake," he told us.


A friend of mine who was doing some IT work for SFGate last month tells me that everyone at Fifth and Mission looks like they're going to get laid off at any minute now.

If Hearst management thinks their columnists merit a pay wall, they are smoking some dank stuff. For that matter, their other content doesn't merit much of a pay wall, either

Anonymous said...

More biased, slanted information from another worthless source. The majority of buyers and sellers are selecting online as their #1 source for the selection process. Having said that, I refute what the idiot that wrote this article is saying because the prospects are going to the newspaper websites for the info.

I do appreciate the headline though. Too bad the usual miserable people on this site used it once again as an outlet to whine about our current adminstration. Get over it losers, you lost.

Anonymous said...

Yes, it's good that Faux thinks that it is more important to carry entertainment instead of news events that might upset its legions of brain-dead followers and thus hurt its bottom line.
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Sweetie, but if all the other channels carry Dear Leader, what difference does it make if Fox doesn't?

Aren't Fox's dead heads able to channel surf to any of your bias, left wing, Marxist channels?

Anonymous said...

Anyone that calls Barry O'boo’s, TOTUS fed TV propaganda, with the programmed and rehearsed questions, a news conference, is beyond ridiculous. All the people that didn’t watch last time, will probably escape his big dose of bullshit again. Barry lies, and his ’Change’ was a phony line to ensnare the cultists that revered a puff of smoke with no substance. The in-the-tank networks have to continue their death wish to lose viewers. They put all their eggs in one basket to elect a fraud. They won the war, but will lose the battle. Watching the media commit suicide has become a blood sport, they invented the game, and they can play on into their graves. Pass the popcorn!

Anonymous said...

House hunting has become an interactive search with the internet. You can place your requirements into your search, and save hours of time weeding out unsuitable homes. You can take a virtual tour, and see every detail about the home and property, including the tax rate. One of the most important features of the internet is updating. A home can have a contract on it before the ad hit’s the newspaper. What a waste of time they have become. Print ads are a thing of the past. You don’t need a realtor to tell you that.

Anonymous said...

Anon 11:52 Amen Brother!

Anon 12:10: Bingo, we have a winner!!

"A home can have a contract on it before the ad hit’s the newspaper." ...What a waste of time they have become.

What say you, Sweetie?

Dave D. said...

..So now there is proof positive that 40% of real estate agents are moronic wastrels who haven't got the brains to ask their clients how they heard about the property in question.

Anonymous said...

So are RINOS

Editorial: Socialists still need a few GOP sheep (The Las Vegas Review-Journal)

(snip)

Since Democrats have enough votes to shove almost anything they want through the Senate, why suddenly all this talk about seeking "bipartisan reform"?

Because Democrats can't tell the truth. They know socialized medicine will cost enough billions to lower the standard of living for millions of Americans, but they have to pretend they believe otherwise, that it will somehow "save money."

They can't run for re-election in 2010 -- any more than they could run in 2008 -- on an honest platform of, "We'll raise your taxes to the sky and borrow the nation into bankruptcy to get to our real goal, which is a 'single-payer' system that tells people they may just have to die waiting in line, because it turns out tax-funded medicine always creates more demand than we can pay for."

They know they can't win again in 2010 after enacting such a monster unless Republicans sell out, neutering their own ability to tell that straight story on the campaign trail with an added "We told you so." Democrats need at least a token number of Republicans on board their bandwagon.

So why do Republicans go along?

The loyal opposition is not there to get invited to the right cocktail parties, or to enjoy favorable puff pieces in The Washington Post. They're there to vote "no" on socialism, restore the competitive free market wherever they can, call a spade a spade, and dump the freedom-hating redistributionists (now rapidly and unwisely casting aside their sheeps' clothing) as soon as possible.

Time to find a spine.

Anonymous said...

New US surgeon general criticised for her weight (The Telegraph)

Critics of Mr Obama's choice of Dr Benjamin as America's new top doctor have highlighted the awkward fact that while eminently qualified she is also overweight and her new job will involve encouraging her countrymen to lead healthier lives.

Disparaging online comments following her introduction at the White House last week have been supported by medical specialists questioning her credibility as a health advocate in a country where 34 per cent of over-20s are obese.

Anonymous said...

2:19 PM I am looking forward to Jocelyn Elders the Second.

Anonymous said...

The first question is where you saw the home for sale ad? I helped in choosing a realtor to list my parents house, and the realtor gladly admitted that the majority of her clients first contacted her on the internet. She even had a graph. Her yard signs includes her WWW, and that also brought her clients online. The internet has become the great equalizer for small and big real estate houses, IMO. Getting those listings, and that yard sign is important for local traffic. My parent’s house was sold by a new real estate agent that lowered her commission fee if she sold the house the first month. She did, and a 1% savings may not sound like much, but it was a nice bonus for us, and a quick sale for her. Think newspaper ads and buggy whips?

Anonymous said...

At one time it seemed like agents tried to sell the listing from their own firm while they mouthed the importance of multiple listings. The internet is the true multiple listing. Pick your area and price, and the internet brings the info without notice of the agent. I even looked at ‘For Sale by Owner’ ads in the same search. Newspaper ads get you out of date listings, and inky fingers. Neither of those things impress buyers or sellers in the current technology age.

Anonymous said...

11:31 AM-"Get over it losers, you lost.”
===
I don’t think you are supposed to say that any longer. The Democrats and liberal media don’t like the nickname “The Won” for HopeyChangey. It has started to stick along with 'The Debt President". Arrogance is already a problem for Barry-O, are you still taking your marching orders?

Anonymous said...

Fox "News" is broadcasting the press conference; their entertainment stations are showing American Idol.

Get your freakin' facts straight.

Anonymous said...

Re: Dr. Benjamin criticized for her weigh problem-

Obama should not receive healthcare because he smokes cigarettes. His new cabinet member should not receive healthcare because she is overweight. Now, we just need a cabinet member that is too old, and that would complete the betting trifecta of people that need to be left to die before receiving healthcare. Also, we could add in all the tax cheaters in the cabinet, they don’t pay their fair share of taxes to receive health treatment.
Go Bammy go, I hope you lose the race for Socialized healthcare.

Anonymous said...

Re: New US surgeon general criticized for her weight. Don’t you just love a fat lady telling YOU to lose weight, and Oboo, a chain smoker demanding that YOU do not smoke, or else?

Question: Why are so many black women overweight?
Answer: George Bush was President while blacks were slaves, and forced them to eat pizza.

Anonymous said...

I thought we were talking real estate, not the wide expanse of denim chosen for the next surgeon general. Barry prolly chose her 'cause she will look the other way when he lights up!

As far as R.E. a year before the great McClatchy bloodletting, the Modesto paper was printing a very large 64 (?) page real estate weekly. Now they run the R.E. ads very WEAKLY in the weekend editions.