Monday, August 3, 2009

Stat of the day

Sixty percent of consumers still rely on newspaper ads when making shopping decisions, according to a new study.

Notice the study was conducted by the Newspaper Association of America -- they wouldn't ask leading questions, would they?

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10 comments:

Anonymous said...

LOL, on our Stock Pumpers favorite hangout no less.

Anonymous said...

Yes, but I'd also be interested in similar numbers from 2008, 2007 and 2009.

While the 60 percent looks good, I'm willing to bet it used to be much higher.

Any data?

Anonymous said...

What you need to know about these, "preliminary results" is that MORI is actually IPSOS/MORI, the British/French Advertising Agency that has proudly aided the Labour party in shaping their platform along with that of the Socialists International for the past decade.

This isn't a marketing research firm or a polling entity. It is an advertising agency. The same one that conducted all of McClatchy's phony polls for Obama that they reworded and ran over and over again for his campaign at their own expense.

Anonymous said...

This sounds like all those studies McClatchy papers run - done by liberals. Don't believe a word of it.

Anonymous said...

Paid subscriptions are disappearing faster than a plate of doughnuts so how is it that these ads are cherished by so many people? It it doesn't make sense, it's not true.

Anonymous said...

I don't believe this stat. They probably polled newspaper subscribers. This looks like the ‘damn statistics’ you hear about.

Anonymous said...

I don't believe this stat. They probably polled newspaper subscribers.

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Actually they somehow managed to get an exemption from the no call lists and use war dialers to make random phone calls in their target area. They make a point of letting it be known that they keep no records of their calls.

Very shady psudo EU/International Socialist outlet. The MORI arm was actually a French psudo government agency used by Jacques Chirac to tell the French people what they believed.

Amusingly blunt but getting slicker, they no longer make a big production out of their dedication to keep their clients secret. However they do still make no bones about their staffing of, "a team of internationally recognized thought leaders"

It that doesn't tell you something is dirty in Denmark, nothing will.

Anonymous said...

They probably polled 100 newspaper subscribers, and 60 of them worked for a newspaper, and received the paper free. That is the only way I figure that stat could have arrived at 60% of shoppers consulting a newspaper with so few ads.

Anonymous said...

Not even close. I rely on, and take advice from certain WSJ articles.

As to a local paper’s and their ads, I get better, clearer and more succinct advice from my toilet paper.

Anonymous said...

At least at the Star we do not get the paper for free...we pay full boat to get parking half off.

For me I pick it up every day and just throw it in the recycle bin still wrapped in the bag.

So yet again, you are wrong again.