The McClatchy Company (NYSE: MNI) announced today that it will introduce a new, pre-print advertising program to four of its premium growth markets, matching national retailers with shoppers who want to receive their advertising information.
Sunday Select offers national retailers an opportunity to reach more shoppers on Sunday by delivering pre-printed advertising to non-subscribers in targeted ZIP codes most valued by advertisers. The inserts are wrapped in a broadsheet editorial package called "Yes! Your Essential Shopper" and delivered only to those households that request it.
The Sunday Select program will debut in four McClatchy markets on Nov. 15 - Sacramento, Kansas City, Tacoma, Wash. and Columbia, S.C. The program could expand to other McClatchy markets in 2010.
"We're very excited about Sunday Select," said Steve Bernard, McClatchy vice president, advertising. "We're offering advertisers a wonderful opportunity to expand their footprint and influence in some of the best markets in the country and reach the most active shoppers living in those markets."
Sunday Select was developed by the Gannett Co., Inc., in 2007 and introduced to several Gannett markets over the past two years. In addition to McClatchy, two other newspaper companies - MediaNews Group and Tribune Co. - will also launch the Sunday Select program in some of their markets in 2009.
"This is the first time I can recall when the newspaper industry and national advertisers have all collaborated on the launch of new product," Bernard said. "The beauty of Sunday Select is that we're leveraging a very successful brand. National retailers are very familiar with it, they like it and they're excited about the opportunity to expand it to more communities."
As I read this, these ad deliveries will go to non-subscribers in the targeted zip codes.
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9 comments:
If they're nonsubscribers, isn't there a good chance they won't look at what's dumped in their driveways? Many newspapers already do Wednesday TMS products, and by Friday, many are still in the driveway.
Excites me!! I feel a tingle running down my leg.
they already do this weekdays in anchorage, but it's to all houses that don't get the Daily News. i'm thinking about filing a littering complaint. these things get tossed in driveways all over my neighborhood and then blow everywhere.
what really irks me, though, is the idiotic marketing. a former subscriber, i was missing the Safeway ad once a week and thinking about resubscribing, but now they give me for free the only thing left worth much in the newspaper.
If you think newspapers (and MNI in particular) aren't turning a profit, you are even more foolish that I thought. The smaller papers are still making 25-35% profit margins.
So now I’m throwing McClatchy stuff away from my driveway, not knowing it’s McClatchy’s?
I think this means I’m smarter than I thought I was.
So, you go on vacation and cancel the paper so the bad guys don't drive by and notice you are not at home. Then some asshole litters your driveway with this crap and BAM you get burglarized.
Well, at least the criminals can make enough money selling your stuff to help pay for their Obamacare policy.
If you think newspapers (and MNI in particular) aren't turning a profit, you are even more foolish that I thought. The smaller papers are still making 25-35% profit margins.
I guess that is why they are going bankrupt, merging, and begging for tax payer dollars huh?
F*(king idiot.
The newspapers many of us work for tell us they're making money, but they don't open their books. But let's assume for a second that they're telling the truth. In McClatchy's case, the biggest problem - as has been long established here - is the ridiculous debt for buying KR.
and delivered only to those households that request it.
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Pay attention! The above is from the original post.
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