Thursday, September 10, 2009

Here's a tip for media planning to launch a new feature on their web sites

Good advice from Mark Potts:

Tip for media sites: If you start a new feature, be sure to lock up the URL for it before you launch it.

The geniuses at the Washington Post announced a new feature, World Wide Wilbon, to showcase a top talent, Michael Wilbon. But they hadn't secured the URL before the announcement -- Potts did some research and found somebody else grabbed www.worldwidewilbon.com about the time the feature was launched on the Post site this week. Ooops!
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4 comments:

Anonymous said...

Am I the only one who thinks this is funny?

McClatchy Watch said...

10:22 I always get a kick out of the brilliance among the media elites.

Anonymous said...

I also think this is quite funny and I am the guy who bought the URL!

McClatchy Watch said...

11:18 congrats, hope the WashPo pays you good money for the URL.