The folks at Bovine Comedy conducted a random survey of pages A8 and A9 in 3 newspapers (The KC Star, the WSJ, and the NYT) and noted the Kansas City Star was overloaded with ads . Way, way overloaded.
Check out the photo below.
In the upper left hand corner of A8 is the only news item on both pages. The photo makes the Star look like an ad insert, not a newspaper.
"... Find all the advertisers you want, Mr. Zieman, but eventually they’ll realize that they’re paying to advertise in something no one has any interest in reading..."
Photo credit: Bovine Comedy