There has been a big drop in the amount charged per page. In Sacramento, the Bee used to charge $15,000 for a full-page ad. Now Bee ad salespeople struggle to even receive $4,500 per page. The price will continue to drop as contracts end and as more people find out what their competitors are paying.
I had heard the rates for full page ads had dropped but I didn't know it was so bad.
Click here for the rest of the story. Hat tip: email
.
.
.
19 comments:
When they get back down to 2,000 per page you will have the same pricing as they did in the 70's...and yes, it will go that low before things get better.
No wonder newspapers have trouble keeping their ad sales department staffed
Whoa! That is pitiful. No wonder they're paring staff like crazy - except for managers.
Bet the Bee loved that little tidbit being made public. How many current advertizers are going to get wind of the lowball prices and demand a comparable rate or a refund (make-good)!
The irony here is that for years the Bee tried to bury this little and very liberal weekly. Now, it may outlast the old Bee.
Fewer readers mean lower ad prices. The Oregonian lost over 11% of its subscribers in just one year (March 2008 to March 2009).
When my parents canceled their subscription, the paper offered them home delivery of a free Wednesday food section with food ads. That's one way to keep some of the ad dollars, but seems like a pyrrhic victory.
Back in the good 'ol days of the marketing monopoly, 126 column inches would go for a wide range of prices.
The car dealers would just fume when they discovered what their competition was paying for the impacts ads.
The guy getting stuck with the higher rate could do much about it.
But the monopoly has melted, and those game has flipped on the Bee.
And we wonder why the sales reps jobs keep getting flipped when they can't make quota or any money.
It would be hard to see print advertising under any circumstances. Selling for the Bee just seems impossible.
Someone should set up a web site where advertisers could enter how much they paid for ad space and view what others have paid. In most cities with only one paper an advertiser can not request a price from different papers and the existing paper is not going to share price information.
If all the advertisers cooperated, they could use the information to push newspapers to offer better deals.
It would help break the city monopolies that most papers enjoy.
$4,500, ha, it is still $4,000 too much!
Each section of the Sac Bee gets smaller by the month. Features is down to almost nothing and with even less worth reading. Business is on the endangered list and Classified is miniscule. Fewer pages means fewer ads so the drop off is obvious. Advertisers won't pay much when the product is even less.
No readers. No advertisers.
The flaw in the slaw with MNI's strategy of cutting costs has always been circulation.
Who wants to advertise in a low quality fish wrapper that no one reads?
Who wants to associate their brand with a controversial, declining product. It brands the advertiser in a negative way just by running an ad there.
Just so you know. That 7% drop in circulation mentioned in the article is for the first 6 months of this year. Reports from the Distributors is that the circulation numbers have continued to drop at an accelerated pace.
anyone know how much it will cost to advertise in the MOdesto Bee?
It brands the advertiser in a negative way just by running an ad there.
Only with conservatives and independents. That doesn't matter because we all know that they don't own businesses or buy ads. Just ask anyone in San Francisco.
We only subscribe to the Sacramento Bee for the shortest period allowed. I'm not about to pay a year's subscription and have them fold tent in two months. We've just about had it with their fringe liberal Opinion page and biased reporting and are seriously considering dropping it altogether. A few more of their biased takes and they can say goodbye to another paid subscriber!
Von Kaenel's story is too long and poorly organized but it does have some very interesting observations if you have the time or inclination to wade through his ramblings. His rag is so liberal that it alienates the majority of potential readers. It's to the left of Bill Mahar. But thanks for the heads-up!
8:08 is sooo right. If Sac only had a news/forum site that embraced moderate and conservative voices, there would be no need for the Sac Bee or the truly awful News & Review. Can somebody step up?
surprised you'd post something out of one of the worst weekly rags in the country. News and Review drips socialism and far-far left opinion. it can only survive in downtown Sac where the whackjobs reside. it's so niche, there's hardly a niche. the publisher should really scrap the far-left thing and make some real money with more mainstream product. this kind of publication surviving goes to show how bad it is at McClatchy. what an embarrassment.
Post a Comment