As the first major newspaper company to release its third-quarter earnings, McClatchy will provide a gauge on the state of an industry that has been reeling for most of the past three years.
After a deepening slump raised questions about McClatchy's survival, investors appear convinced the worst is over for the publisher of The Miami Herald, The Kansas City Star and 28 other daily newspapers.
That's not to suggest McClatchy still doesn't face a formidable challenge as it tries to adapt to media trends that are causing readers and advertisers to eschew newspapers' print editions for the Internet.
Advertising sales — McClatchy's main source of revenue — probably still plunged by a staggering amount during the summer. But the decline isn't expected to be as steep as the first half of the year when the company's ad revenue plummeted 30 percent from 2008's levels.
And remember to check back here for the best info on McClatchy's earnings report.