"... At McClatchy, 15% of our advertising revenue today comes from online. McClatchy, a company founded before the advent of electric lights, will generate nearly $200 million dollars in digital revenue this year at a higher profit margin than our print business.
"What significance is this? Fifteen percent is above the average newspaper publisher’s take from digital. $200 million would be almost enough to run The New York Times’s newsroom operations for a year. Not bad."
Results posted today by McClatchy show it is highly unlikely company will reach $200 million in online revenue this year.
The earnings report shows the company made $46.7 million online in the 3rd quarter, and $139 million online total through the first three quarters. Which means McClatchy will have to earn $61 million online in the remaining quarter. I don't see it happening without a miraculous Christmas season, or else a nifty accounting trick.