Locally, the Sacramento Bee’s average weekday circulation fell 14.1 percent in the six months ended Sept. 30, a faster pace than the industry average of 10.6 percent, according to a semiannual report released Monday by the Audit Bureau of Circulations.
The Bee’s daily circulation dipped to 217,545, from 253,248 for the same April-to-September period last year. That’s off from 307,480 in the March 2008 period. ABC publishes circulation reports in the spring and fall.
The Bee’s Sunday circulation dropped 10.4 percent to 267,974, from 299.206, worse than the 7.5 percent fall industry wide.
Previous:
.
.
11 comments:
Holy mother of God! The end is near, brothers and sisters.
How demoralizing and terrifying for those still toiling in that Hell hole.
They'll spin it as a total readership gain rather than a circ drop. Papers now combine both online readership and print circ for a phony "readership" figure that only a total doofus would believe.
The answer to their online argument is "Firefox with Adblock".
How will The Bee push the annual rate card hike to advertisers?
Pay More for less eyeballs?
Not to nit, but your headline is wrong. Average circulation for the six-month period compared to the same period last year fell 14.1%.
Your headline suggests a sequential loss rather than a comparative loss.
7:32 is right; the daily number reported in March was 248,885, so it was a 12.6% drop in six months; 14.1% year over year.
Circulation still fell over a cliff.
When I worked at The Fresno Bee 20 to 30 percent of their circulation were these "carrier-collect" customers and most of them only paid when they felt like it, if at all.
http://www.charlotteobserver.com/136/story/1020919.html
The Charlotte Observer, the largest daily in the Carolinas, lost 13 percent daily to 167,585 and 10 percent Sunday to 227,916.
I find it all very sad, having read a daily for nearly 40 years. Active in local affairs, I still hold on to my daily and just began the WSJ again. Alas, it lacks the national and international stories I was yearning for and that were available just a year or so ago. But wow, there are a lot of full page ads.
The proliferation of online and other print competitors has meant advertisers no longer knew exactly where to put their message. As a reader, I am now forced to seek many sources for what used to be readily available in the daily paper, from national to local news, to entertainment, lectures, and other dates of interest.
A good 10% of the Sac Bees circulation is phony.
Most if not all solicitor (event, door crews) orders are fake. Upper Management has known this for years but does nothing. As long as they prop up circulation numbers to charge the advertisers they are happy to look the other way.
Sadly to save our jobs we are complicit.
Post a Comment