U.S. newspaper industry ad revenue, helped by a slowdown in the drop of print ad sales, fell 28 percent in the third quarter, Newspaper Association of America data show. It was a narrower decline than the previous period.
Industrywide ad revenue fell to $6.44 billion from $8.94 billion a year earlier, according to figures released today by the Arlington, Virginia-based trade group. Total ad sales plunged 29 percent in the second quarter.
“The broad consensus is that the worst has passed,” NAA Chief Executive Officer John Sturm said in a statement. “These numbers are inline with most expectations.”
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I didn't know there was a "broad consensus" that the worst has passed, as John Sturm claims.