Tuesday, November 3, 2009

Wow...Miami Herald circulation slips to third in Florida

Somehow I missed this item from last week...

Here's news you won't be reading in The Miami Herald: the daily, once the largest in Florida, has now shrunk to third in the state based on circulation, according to numbers released yesterday by the Audit Bureau of Circulation. The Herald had settled into the number two slot behind The St. Petersburg Times, but now is also bested by The Orlando Sentinel.

The South Florida Sun-Sentinel was fourth. The Herald now only outsells its Broward rival by fewer than 10,000 copies a day.

The Herald moved about 162,260 copies on weekdays between April and September of this year, down from 210,884 during the same period last year. That's a nearly 50,000-copy drop (or 23 percent), one of the greatest circulation declines in the country. On average, the circulation for dailies across the nation fell by 10.6 percent.

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3 comments:

Anonymous said...

You have it all wrong. There is no competition among socialist newspapers and both profits and competition are bad.

Recall how for months the Herald was cutting and pasting directly from Castro’s very own newspaper? And how management must have tacitly approved the acts by doing nothing?

Also, because the Herald needs less people, since they simply cut and paste from a Castro’s newspaper, profits must still be reasonable.

Further, since the Herald’s market is the far left MSDNC type market, and their only real competition is their sister paper in Havana, the Herald proudly has the American Marxist news market all to their themselves.

Dave D. said...

...When paid subscriptions drop to zero, can we all then call it what it is ; a political pamplet ? A screed. A Marxist rag.

jayfred said...

Hey Pruitt, how's the $190 MIllion pipe dream, (Imean land sale) going? isn't this deal supposed to clsoe within 8 weeks.