Marketwire press release:
SAN MATEO, CA--(Marketwire - January 7, 2008) - McClatchy Interactive, the digital media division of the nation's 3rd largest newspaper company, has entered into an agreement with Zvents, the local search engine for things to do (http://www.zvents.com/), to power the online entertainment and event platform for McClatchy's newspaper website properties. The two companies have established a relationship that will allow McClatchy's websites to enable site users to discover, contribute, share, and promote events and sources of entertainment through Zvents' local search technology products.
McClatchy has lagged behind the competition in online revenue. Getting in the game so late could be a problem, since the competition has more experience. Good 2006 review for Zvents here.
