Some strange news filtering out from the Herald:
Sources tell me that a select group of Miami Herald executives were involved in some sort of a one-day workshop the week before last (apparently after the election) at the posh Biltmore Hotel in Coral Gables.
The secret, invitation-only meeting was attended by Herald department heads and top editors.
According to a source the purpose of the meeting was to get key decision-makers at the troubled paper together in one place to plan strategies and come up with innovative ideas on which direction to take the paper.
Details are sketchy but the source reveals that at some point all those attending broke up into small groups and participated in various exercises designed to motivate them.
One of the exercises consisted of group members picking a popular song and rewriting the words to illustrate the Herald's predicament and possible solutions. One group picked the song "I Will Survive," rewrote the words and then sang it. Said one participant: "It was embarrassing."
Word of the summit is slowly making its way through the newsroom which has been decimated by staff cuts. As the Herald continues to experience unprecedented declines in revenue and circulation, some staffers are incredulous that the paper is wasting time and money on "foolishness" instead of coming up with concrete ideas regarding the paper's survival.
Monday, November 17, 2008
Report: Miami Herald executives and top editors met at posh hotel for odd brainstorming session
Random Pixels has word of a brainstorming session by executives and top editors at the Miami Herald held at a posh Coral Gables hotel. Reportedly, one of the exercises included a small group activity where participants picked popular songs and rewrote the words to illustrate the Herald's predicament and possible solutions.
I wonder if anybody picked this song.