At the News & Observer, the prmotions people are much more modest.
Looking at the N&O web site, I noticed at the bottom of each story is this enticing offer: Get $150+ in coupons in every Sunday N&O. Click here for convenient home delivery.
Click the link, and you are prompted to enter your personal information to subscribe for home delivery.
Is it a gimmick? Sure. But it's a modest gimmick.