So, the deal was, if you paid for a year's subscription you got a big discount plus $85 of Sprouts gift cards. I said, I would not want to pay a year in advance for a paper that might not get delivered on time. So, he then offered me 3 months for $47.25 plus a $20 Sprouts gift card and another $5 gift card just for giving them another chance.Sure, it's nice to get new subscribers, but customers who are enticed with gift cards and gimmicks won't stick around over the long run.
Sounded like a good deal. So, starting Thursday I'm back in the paper reading business.
.
Previous:
- Long term Star-Telegram subscriber gets fed up, cancels his subscription
- Kansas City Star luring customers with offer of $25,000 sweepstakes
4 comments:
Ah yes.. the "I'll give you $15 if you give me $10" theory of economics taught at most journalism schools.
Maybe that's why all of the Marxist professors feel so comfortable, firmly affixed to the public teat provided by the public they distain.
McClatchy does a fine job of training readers that the product has so little value.
In fact, value must be added for the reader to agree to filling the recycle with still-banded newspapers.
The Star-Telegram has gone from being one of the best customer service friendly business's to one of the worst.
Try to cancel your paper, you can't. Try to pay your bill - you can't.
Actually, if you would re-read what I wrote, I paid for 3 months and got $25 in gift cards. Not a fully year and $85 worth of gift cards. I wouldn't go for the year deal, telling the guy that when I tried the Dallas paper previously, delivery was erratic.
So far, I am happy with it, the Dallas paper, I mean. Way more content than the Star-Telegram. I had no idea so much new stuff was going on in Dallas.
The production quality of the Dallas paper is way better than the Star-Telegram. Way easier to read.
Unless they muck it up, I'm likely gonna be a longtime subscriber.
Post a Comment