Vocabulary of the collasping newspaper

In 2009 you'll notice McClatchy executives using certain vocabulary words and phrases.

"bankruptcy advisers"
"potential bankruptcy filing"
"drought of advertising"
"selling off assets"
"looming debt crunch"

All those phrases were used to describe the financial crisis at the Chicago Tribune in this piece published Sunday: "Tribune Hires Advisers to Try Staving Off Bankruptcy."
.
.