Service-based advertisers such as Monster (MWW), CareerBuilder, Cars.com and E-trade (ETFC) actually saw notable declines in site reach on the day of the game.Here is the ad:
Looks like the money invested in running this ad was a waste. McClatchy is a part-owner of Career Builder, along with majority owner Gannett.
Hat tip: Gannett Blog
UPDATE: From Dave D in comments:
McClatchy pretending to tell folks how to get a job.......Imagine that !