In her column today she highlights two readers who have seen the light -- which of course means they hold the same view Melanie Sill does.
Sill mentions one subscriber by name -- Bill Timmons -- who called her to suggest subscribers should be given the option of paying extra for the Bee during the recession to help the Bee stay solvent. (Exactly what is preventing Timmons from pulling out his checkbook on his own and writing out a check to McClatchy?)
Bill Timmons told me he sees The Bee as "sort of a neighborhood watchdog to keep everything in line and out in the open."The last 4 words in that reader's sentence, which Sill quotes approvingly, tells you the Bee's mindset, and explains why it is hemorrhaging subscribers. The way McClatchy sees it, "Readers should support us. We are the enlightened ones on Mount Olympus and we know what is best." Uh, no. Readers know what they are doing.
Other readers have voiced similar sentiments. One wrote to say she was renewing her subscription after canceling months ago because she was unhappy with our coverage.
"The Sacramento Bee may not be exactly the paper I want it to be, but it is the paper in our community, and we should support it," she wrote.
It's nice that Melanie Sill found a couple of readers who see it the way she does. But what about the thousands of subscribers who have dumped their subscriptions in recent years? Melanie Sill should spend more time listening to the consumer, not engaging in fake conversations.
Hat tip: John in Carolina