Saturday, April 11, 2009

McClatchy newspapers in Washington lose large advertiser

From Yahoo message board:
GI JOE's, a long time advertiser in the Washington state newspapers has decided to close its doors due to the recession. Based on external studies, this customer spent at least $400,000 annually with MNI in the past year, perhaps much more. This is yet another preprint advertiser and occasional ROP advertiser that will not be spending a dime going forward after the liquidation sales are completed.

Looks like the papers impacted are The Bellingham Herald, The News Tribune, and The Olympian.
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12 comments:

Anonymous said...

Well the Idaho Statesman will surely be affected too. That location will be shutting down.

Anonymous said...

Awe. Now I know it’s ONLY because the economy.

MNI quality is never, ever an issue

Anonymous said...

How did the Gottshalk's closing affect these papers? I understand Gottshalk's had some stores in the area. They were mainly located in the California Central valley based out of Fresno, but a good advertiser for Fresno and Modesto. I don't know if they had stores in Sacto.

Anonymous said...

I blame Gary Pruitt for this! He didn't buy enough basketballs for poor children from these locations!

Anonymous said...

this chain USED TO be called G.I. Joe's but changed its name just over a year ago to Joe's, maybe because of the (to libtards) icky association with our troops. they used to have quality stuff at good prices but i stopped going because their stuff became way too chi-chi and overpriced.

Anonymous said...

GI Joe's became gay? hahahha

Anonymous said...

Washington will be the first state to have every metropolitan daily fold. The P-I was just the first domino, and the rest are teetering. The fact that McCrappy owns several of them is sure to speed up the process.

Anonymous said...

McClatchy owns 49% of the Seattle Times. The rest is owned by a local Seattle family, so their results are not public record.

But a key note is that McClatchy valued (in SEC filing) their 49% share of the Seattle Times at $0 as of December 31, 2008.

The Seattle PI (Hearst), the other major newspaper in the region, just closed the print edition and went pure online.

So losing Joe (retailer) to bankruptcy will certainly hurt the local newspapers and McClatchy.

We also recently lost a major HQ with Washington Mutual being bought out by Chase. I doubt Chase will advertise as much locally. WaMu did because of the local HQ and many regional events.

Anonymous said...

You know that is all a little surprising when you consider we're talking about a papers that borders on treason whenever possible in an area where they measure the traitors by the square foot. You'd think that they would support their propaganda outlets a little better. Maybe their women can donate their gold like in the good old days.

Very disturbing when leftists become slackers and don't sacrifice for the cause. At least chip in some food stamps for crying out loud.

Anonymous said...

Hey 9:40. do you do ANYTHING except hang around this blog and spout your right-wing B.S. all day and night?

Anonymous said...

Hmmm. Nothing that a new round of lay offs won't cure. Just thinkin'...

Anonymous said...

http://cancelthebee.blogspot.com/search?q=tri-city+herald

In addition, the (Tri-City) Herald is feeling the pain of losing three large advertisers that each were spending more than $100,000 with the Herald annually. Washington Mutual, Joe's Sports & Outdoors and Circuit City all filed for bankruptcy. At the same time, the cost of newsprint has jumped 20 percent.