MNI maybe looking at ways to trim their bottom-line through greater outsourcing over the next two quarters, and quietly having their papers layoff workers while reducing expensive in production shifts, circulation, finance and newsroom deadlines.
It looks like June is a make or break month for MNI and would not be surprised to see movement in additional cost cutting within the next 75 days.
I don’t believe we will see another corporate wide layoff again, but will see papers letting people go at the local level.
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BUT I DON'T UNDERSTAND? WHY, WHY, SOMEONE TELL ME WHY?
GOEBBELS’ PRINCIPLES OF PROPAGANDA
Based upon Goebbels’ Principles of Propaganda by Leonard W. Doob, published in Public Opinion and Propaganda; A Book of Readings edited for The Society for the Psychological Study of Social Issues.
1. Propagandist must have access to intelligence concerning events and public opinion.
2. Propaganda must be planned and executed by only one authority.
a. It must issue all the propaganda directives.
b. It must explain propaganda directives to important officials and maintain their morale.
c. It must oversee other agencies’ activities which have propaganda consequences
3. The propaganda consequences of an action must be considered in planning that action.
4. Propaganda must affect the enemy’s policy and action.
a. By suppressing propagandistically desirable material which can provide the enemy with useful intelligence
b. By openly disseminating propaganda whose content or tone causes the enemy to draw the desired conclusions
c. By goading the enemy into revealing vital information about himself
d. By making no reference to a desired enemy activity when any reference would discredit that activity
5. Declassified, operational information must be available to implement a propaganda campaign
6. To be perceived, propaganda must evoke the interest of an audience and must be transmitted through an attention-getting communications medium.
7. Credibility alone must determine whether propaganda output should be true or false.
8. The purpose, content and effectiveness of enemy propaganda; the strength and effects of an expose; and the nature of current propaganda campaigns determine whether enemy propaganda should be ignored or refuted.
9. Credibility, intelligence, and the possible effects of communicating determine whether propaganda materials should be censored.
10. Material from enemy propaganda may be utilized in operations when it helps diminish that enemy’s prestige or lends support to the propagandist’s own objective.
11. Black rather than white propaganda may be employed when the latter is less credible or produces undesirable effects.
12. Propaganda may be facilitated by leaders with prestige.
13. Propaganda must be carefully timed.
a. The communication must reach the audience ahead of competing propaganda.
b. A propaganda campaign must begin at the optimum moment
c. A propaganda theme must be repeated, but not beyond some point of diminishing effectiveness
14. Propaganda must label events and people with distinctive phrases or slogans.
a. They must evoke desired responses which the audience previously possesses
b. They must be capable of being easily learned
c. They must be utilized again and again, but only in appropriate situations
d. They must be boomerang-proof
15. Propaganda to the home front must prevent the raising of false hopes which can be blasted by future events.
16. Propaganda to the home front must create an optimum anxiety level.
a. Propaganda must reinforce anxiety concerning the consequences of defeat
b. Propaganda must diminish anxiety (other than concerning the consequences of defeat) which is too high and which cannot be reduced by people themselves
17. Propaganda to the home front must diminish the impact of frustration.
a. Inevitable frustrations must be anticipated
b. Inevitable frustrations must be placed in perspective
18. Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.
19. Propaganda cannot immediately affect strong counter-tendencies; instead it must offer some form of action or diversion, or both.
Guess MW was wrong about mass layoffs.
No one ever said that further layoffs/reductions might not be necessary.
After looking at the 8:48 post Kevin I'm sure you like what your blog has become....
9:55 AM It is actually a very interesting book. Much better than the juvenile little rants and temper tantrums that you regurgitate.
lol love how people belittle other folks here.
This site is no different in its tactics than the far left.
which is insulting to the average reader.
I have been called names with reference to the left even though i am conservitive and voted as such. Thank god, i know folks like this are in the minority because if folks like this were leading the right i would never vote for them.
It is clear that this site is not about mcclatchy but about the right agenda, no problems there, wish they would change the name of the blog but hey, then i would be trying to control the content huh? and that would make me a leftist eh?
its a damn shame so many have lost there jobs in this business. The paper i work for has a lot of folks that have had generations of family employed and we have had different owners through the years. We have spoken up about the content, the direction and impact that mcclatchy has brought to this once wonderful local paper. yet, folks here on this site take pleasure in the job losses we have had to indure.
i supose if i was a true Right wing american i would not buy anything from outside this country and never pay taxes and use government funds for assistance. I am sure those on this blog so quick to alienate the conservitive base are that way....
Its so sas that folks believe so much in what they are doing they alienate the very folks they are trying to speak for.
We just got done laying off some friends after the union voted, this was a carry over from the last round of cuts. We are not expecting any more layoffs for the remainder of the year,including non union friends/workers. We are expecting non paid leave in the second half of the year however.
I’m with you 11:12 and I agree about the direction this site has gone. I also can see a reduction in the number of post and replies that I attribute to the still employed McClatchy folks tiring of the off topic rants of what I believe to be only 3 people. The only person on here that I sympathize with is Kevin the host. He got fired! He was unable to perform at a level to stay employed and he got fired because of that. All those years of education to be a journalist and in the end he was not good enough. Oh yeah, let’s not forget that Kevin was also “ONCE” a journalist and one of the folks that is constantly run down by the 3 extremist on this site.
And here they are.
There is John Altevogt who I knew nothing about until I Googled his name and found out that he is some sort of mucky-muck in the Republican Party in KC. I believe he wrote something for the paper or against the paper or something like that. He says that he goes to church, he plays bass guitar and he actually sounded kind of normal. Of course reading what he has written on here, especially the hateful stuff, he does not sound like the kind of person that I would be interested in knowing. And before you tell me how horrible my grammar is John and how I could not possibly be a writer, your right and I’m not.
Next is Dave D. I understand that Dave is a retired CHP officer and it scares me to think that this person was once responsible for protecting society. It also saddens me that as a tax payer in California I have to pay this sick individuals pension so he can continue to spout off lunacy and threats. Did the Sacramento Bee write some kind of story about Dave to upset him so much or force him to live out his days in the hills? Is he one of the ex-chiefs that are bilking the system and tax payers out of money? Not sure, but I am sure that he will clear all of that up for us after reading this. Let’s hear your tale of woe Dave. How can a retired servant of the people wish ill on others?
Lastly there is a person that I know but I don’t know or can’t name. He post ANON but I can pick out his post every time. He loves to reference Goebbels and calls people moon-bats. He refers to the president as Obamababoon and he is the most vile, lowdown hateful animal on this site. I also apologize to John & Dave for including him in with them because this guy is much scarier and far more hateful then the two of them combined. The constant reference to Goebbels tells me that this is an old guy. Probably divorced for sometime and living on a small pension and social security. Never amounted to anything and very upset with the way his life turned out. Stays in his house all the time and probably cusses the kids in the neighborhood if they make too much noise or step foot on his property. He hates anyone not white and any white that shows tolerance or compassion, something he has neither of. I would be surprised if he has kids but not surprised to learn that they don’t have anything to do with him. He probably abused their mother and they know what type of animal he is. Can’t wait to hear his story! Often he will be responsible for posting 7 or 8 out of 10 comments to one post. I would say that you should get a life but you don’t even deserve the one you have!!!!!
Often he will be responsible for posting 7 or 8 out of 10 comments to one post. I would say that you should get a life but you don’t even deserve the one you have!!!!!
I'm thinking it would be a hoot if IP's were enabled on each post. I have a feeling that you would show to be the one responsible for exactly what you accuse others of doing.
In fact, you have the nerve to tell some one they should get a life but don't deserve the one that they have.
Let me tell you something troll. Where I am from if you were dumb enough to say that to someone, you'd be a dead lifeless body before you knew what hit you.
If there was ever an IP that needed posting right now, it is yours.
Goebells. Moonbat. Obamababoon. Propaganda. Liberal Media. Marxist. Drivel.
I think that apes Obamababoon pretty perfectly. Oops, I mentioned ape and Obama in the same sentence.
Obamababoon is not my prrsident. He's Al-Queda's president.
Oh and a happy mother's day to you.
It's too bad your mother failed to abort you properly with that rusty wire hanger. If she looked at Michelle Obama's hideous face, you would have been aborted. LOL.
***I also apologize to John & Dave for including him in with them because this guy is much scarier and far more hateful then the two of them combined.***
Anon 12:28-29, you expressed my thoughts exactly. I also agree that the Anon you reference is indeed worse than John and Dave, but I also don't ever remember them calling him out on his hatefulness, even though they have no hesitency about vilifying anyone they don't agree with -- which indicates that they agree with him. So maybe no apology is in order for John and Dave.
****He refers to the president as Obamababoon and he is the most vile, lowdown hateful animal on this site.****
Please don't call Obamababoon an animal. He's a Marxist, Islamic animal, thank you very much.
And is he more vile and lowdown than Wanda Sykes? If so, the Obamababoon will laugh at his jokes like a chimp.
lokeman, are these all your posts? I thought you were a mother and were busy this day?
linda willimas, are you and lokeman posting after binging on Mother's Day wine spritzers?
1:51 what i got out of your post was that you would kill folks for speaking there mind.
So much for free speach eh? sure you want to be american? There are governments that do kill people for speaking there mind and perhaps you should think about moving there.
I wish they would track IP too, and we were able to ignore folks like you. Your no daisy.
It was nice reading the responses to my post. It let me know there are still folks who still hold basic moral values in life.
***There are governments that do kill people for speaking there mind and perhaps you should think about moving there.***
Give it time, the Obamababoon dictatorship is quickly leading to jailing any type of anti-Obama sentiment. Heck, they want to watch military veterans and put them into concentration camps.
Oh, and 5:03pm, your grammar is atrocious. You must be an Obamababoon voter.
Kevin, do you agreee with both the 1:51 post? You host this blog and I wonder if this is what your about. Just curious.
Today's post is a sad commentary on human nature. I will say I enjoyed the analysis of major posters done by 12:28-12:29. To use a phrase I see from another intelligent person who sometimes speaks up on this blog, it was "spot on."
****I will say I enjoyed the analysis of major posters done by 12:28-12:29.****
Since you're the one who made those posts, 6:30, it's natural you would agree with your own analysis.
You're not fooling anybody.
Sorry I missed everything.
I posted early on before the aforementioned posts, and I have to agree, they are "spot on".
I also love the fact that the only "rebuttals" are:
1. "Lokeman is that you?", and
2. "Of course you agree, it is your post"
I am also surprised that no one threw in a "troll" statement...but you know the "night" is still young.
To whoever posted that, thanks. Too bad we can't "prove" that there are more thinkers like you out there.
To whoever posted that, thanks.You're thanking yoursef? LOL.
***Kevin, do you agreee with both the 1:51 post? You host this blog and I wonder if this is what your about. Just curious.U***
I, too, would like to hear the moderator's view. I've thought for some time that his blog has been hijacked by the fringe far right, and wondered whether this bothered him, or to what extent he agreed with them.
As for 1:51, I agree that he must be a very unhappy person, bitter about his perceived failures in life and needing scapegoats to blame. He needs help. If the moderator wants to save his blog, he needs to find a way to stop this kind of hate talk, or at least make it clear what he thinks about it.
Glad you folks are having a good time today. For the record, I lay no claims to normalacy. I am also not responsible for the content of other posters on here and my silence has nothing to do with my agreement, or disagreement with any particular post. I detest political correctness and always have. I am sick to death of people imposing totalitarian speech patterns on this country. Many of the professors I had in college and grad school are frightened to death that they will damage their careers irreparably simply for uttering the "wrong" pronoun. One of the first books I read and took seriously was Lenny Bruce's How to talk dirty and influence people.
If you want to whine about the racial implications of one of the posters on here, why aren't you whining about all of the libs who refer to Osama bin Obama as the "first black president". Have we installed the South African system of racial identification where being non-white is merely a matter of having one drop of non-white blood?
Osama bin Obama's mother was white, he was raised much of his life with white relatives. Is that black blood so overwhelming that he can't overcome his own socialization in white homes?
Or perhaps you should read Brian Mctavish's column at:
http://www.kcconfidential.com/
on the almost continuous utterances of the n word during a "comedy" show in KC the other night. Why is it OK for black comedians to shout racial epithets all night long, but not OK for someone on this blog to refer to a president he doesn't like as Obamababoon? Are we now being forced to like, or be respectful of the President after 8 years of constant hatemongering directed at W? I won't even mention the hatemongering aimed at poor Sarah Palin and her children.
Glad you had a nice time today. Is this an indication that non of you libs has a mother to celebrate while the rest of us took the day off?
and finally, translation: John is hateful= I disagree with him but am incapable of either formulating an argument, or refuting his points.
Have a lovely evening, perhaps Mom will throw your "uncles" out before the day is over and you can spend some time with her.
Have a lovely evening, perhaps Mom will throw your "uncles" out before the day is over and you can spend some time with her.
LOL Ouch!
****Are we now being forced to like, or be respectful of the President after 8 years of constant hatemongering directed at W? I won't even mention the hatemongering aimed at poor Sarah Palin and her children.****
Exactly John! The Crazy Left like 7:26 are ignorant of their vile and much more terrible behavior.
After a week of hateful lefties hijacking almost every thread I should not be surprised. On Mother's Day that small crowd seems particularly to have nothing else to do. Interesting.
Yeah, because obviously the "lefties" don't have mothers. You guys are pathetic. People don't agree with you and you go on attack and name calling mode. I bet you guys have some really fun circle jerks together.
5:57 AM I think every one knows that leftists have mothers. The only mystery is the father.
5:57: That was classic. And true in most instances.
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