As a publisher, you’re placing your content on your web site, right? If you didn’t want your online content to cannibalize your printed daily offering, why post it to the web? Oh, I see. You have to, because that’s where people prefer to get their news these days. OK, you want people to find your news story and not your rivals’ right? How are you going to do that? Hmm, seems like there’s one channel that hundreds of millions of people use to find new content each day? Do you remember the name of that place? Ah, yes, Google!
OK, you get my point, so I’ll stop the sarcasm and get back to the facts.
People want to read news online. They don’t want to pay for it. They use Google. Google sends you the bulk of your daily web site visitors. Either figure out how to monitize those visitors–like the rest of the world–or block Google via your robots.txt file and shut up!
Read the whole thing here.