Wednesday, July 29, 2009

Kansas City Star profiles food blogs, nobody notices

So says Tony Botello.
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15 comments:

Anonymous said...

So what? And who cares?

Anonymous said...

Food blogs are everywhere on the Internet. Unless you are a clever writer and extremely entertaining, nobody is going to read your blog for very long. Competition is fierce. BTW, the KC Star has an excellent food section and wins all kinds of awards. Isn't that Jill Silva's food section?

Anonymous said...

Hardly anybody cooks these days - especially from scratch. It's all fast food, quick bites and packaged, already-cut up crap from the store. All people want to read about are celebrity chefs. Cooking is a dying art. WTF? Talking about cooking and food on this blog????!!!!

McClatchy Watch said...

Would like to see stats on the Star's food section compared to competing food blogs.

Anonymous said...

I know you won't like this but 5:26 is correct. Oh by the way the KC Star is making money. Sorry. A lot more than any blog.

Anonymous said...

Sure they are. They're just selling off their properties and listing their new printing plant for 1/4 of its cost because they need some mad money. uh huh. Doin great, just having tea with the Scientologists they had to sell their offices too.

Happy days are here again;
Jason's fat and full of gin;
Hap-e-days, are-here-again!

Anonymous said...

6:58PM - Child. Offering nothing of value.

Lesson: Sale of assets is by corporate parent to pay off corporate debt associated with Knight Ridder purchase. It has nothing to do with the profitability of The Star. And yes, it is profitable.

Anonymous said...

6:19PM - Print research methodology vs. what? Site log files? Come now. That won't work. Both have way too little readership to even get at anything close to the truth. Apples-to-orange methodology comparisons don't work either.

First, on the print side, the sample frame from traditional research methods would be way too small and, thus, statistically invalid.

Second, on the blog side, it would be very hard to account for the blogger endlessly reading his/her own posts daily from a different IP address, let alone multiple visit from others with ever-changing IP addresses.

Given the limited audience of both, it's safe to say the newspaper wins (in the revenue game) because it can mask readership of its food content by pointing to a very large circulation. The blog can't.

In the end, advertisers benefit from and pay for the broad distribution of the printed product because people read it and respond to the ads. Meanwhile, bloggers fight for pennies, if that because of the endless fragmentation brought on by the Web.

Anonymous said...

t has nothing to do with the profitability of The Star. And yes, it is profitable.



Keep telling yourself that if it makes you feel better on the way to the unemployment line. That is your final stop.

Anonymous said...

7:41PM - I don't need to stand behind you in the unemployment line because I have skills and a job. Things you're obviously lacking.

Is the cheese and powdered milk good?

Anonymous said...

I know no one that actually cooks during the week. I used to look for recipes now and then, but these things called artichokes and mangos leave me cold. I am not going to waste my time reading recipes featuring exotic items I don’t, and won’t eat. They call it your pantry items, yeah right, I have a ginger root in my pantry. Get real! Now brats in beer is a whole ‘nother’ thing. I call my mom for back-up, I should admit that.

Anonymous said...

7:41PM - I don't need to stand behind you in the unemployment line because I have skills and a job. Things you're obviously lacking.

Is the cheese and powdered milk good?

Good one LMAO

Anonymous said...

7:41PM - I don't need to stand behind you in the unemployment line because I have skills and a job.




Giving blow jobs on James St during the day and trolling McClatchy blogs isn't a job. It is a way of life.

Anonymous said...

9:22PM - I am not trolling around. At 8:00AM tomorrow I will be at my desk doing work and getting paid for it. You, on the other hand, will be working your other hand for pleasure.

Next week, I collect another paycheck. You, on the other hand, will check your mailbox for another collection notice.

Enjoy that cheese. I hear it goes well with Saltines.

Anonymous said...

“I don't need to stand behind you in the unemployment line because I have skills and a job.”

Did you borrow that statement? That is exactly what the Leather Craftsmen said at the McClatchy Buggy Whip factory.