The survey results are in, but the Star now says it will ignore the readers who logged on to register their opinion.
To show that it cares and listens to its customers, the Star recently conducted a poll to ask its loyal readers to provide feedback regarding their least-favorite comics.
However, according to a recent article by Readers' Representative Derek Donovan, the newspaper will now take that reader feedback and....ignore it.
"It (the poll) generated many thousands of responses. However, as I wrote before, the results of a group of volunteer respondents aren't really valid market research, and choosing the comics is in no way a democratic process," Donovan noted.
"...When will results of the survey be published? They won't, as with past surveys. They're just for editors' reference, and they aren't scientific anyway," he added.
Gee, almost makes you think the survey was a stunt designed to make readers think the paper cared about their opinion.