The Charlotte Observer, the region’s leading information source, has a Full time opportunity for a sales-focused professional to join our team as a Advertising Sales Representative- Lake Norman Magazine. The Charlotte Observer is one of the largest newspaper in the Southeast area with circulation at 209,218 daily and 258,722 Sunday. The Charlotte Observer employs approximately 750 employees and is owned by McClatchy.
The Sales Representative is responsible for achieving and increasing advertising sales revenue with new accounts. Sales Representatives must establish, develop and maintain a professional relationship with advertisers in the assigned area and maintain contact with key decision makers with companies doing business with the newspaper. This position requires a thorough understanding of the market and products sold in order to create professional and effective proposals. Representatives must also create and produce advertising layouts, online proposals, preprint analysis and specs that are both attractive and results oriented.
Interested candidates must be highly motivated to sell, be a self-starter and possess excellent communication skills. Proficiency in Microsoft Word, Excel and Powerpoint a must. Candidates must also have access to reliable transportation to make sales calls to clients of The Charlotte Observer.
Update: a revolving door of sales reps at the Observer?
When you are selling a crappy product and no one is buying, you go through a lot of sales reps quickly.