McClatchy announced today that all 30 of its daily newspapers have joined The Associated Press mobile news network, AP revealed in a release.
Two McClatchy papers, The Miami Herald and The Sacramento Bee, had already joined AP Mobile in 2008. McClatchy's Spanish-language El Nuevo Herald of Miami was the first Spanish-language daily to be used on the U.S.-Spanish section of the mobile service.
"Mobile is a key component of McClatchy's overall digital strategy," Christian Hendricks, McClatchy's vice president, interactive media, said in a statement. "Adding all our websites to AP Mobile makes it easier for consumers to access our local news and helps expand overall readership in our newspapers' markets."
AP Mobile is a multimedia news portal developed by AP that provides 24-hour access to international, national and local news. In addition to AP's own coverage of news, sports, entertainment, more than 1,000 AP members and third-party sources provide content for AP Mobile.
In comments, a reader thinks this is giving away content without bringing eyeballs to the local sites. That seems like a good point, but I don't know how AP Mobile works and what advantages McClatchy gains.